Senior Creative Strategist

USA (Remote)

Salary Not AvailableSenior LevelFull time

Posted 1 day ago

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Job Summary

Own end-to-end creative strategy across multiple ad formats, lead a team of editors to a high standard, and optimize campaigns by testing, data, and competitor insights.

Focus on direct-response copy and performance creative.
Align ads with funnels and landing pages.

Job Description

Responsibilities

Own end-to-end creative strategy across multiple ad formats (talking-head/"yapper" ads, UGC, AI-generated, animated, cartoon, and emerging formats).
Script and conceptualize creative for different formats, and adapt winning hooks and scripts across formats to maximize output.
Lead and direct a team of editors to a "picture-perfect" standard, with relentless follow-up until the output is exactly right.
Study competitors and top brands across niches (including outside skincare/health) and translate winning concepts into our client's market.
Find winning avatars, angles, and positioning; write aggressive, high-converting direct-response copy.
Ensure full funnel congruency between ads and landing pages.
Read and act on ad account metrics and KPIs: identify winners and losers, iterate quickly, and double down on what's working.
Work fast, test aggressively, and continuously improve based on data.

Requirements

Proven, verifiable track record as a Creative Strategist with prepared results and ads you can walk us through.
Deep command of direct-response copywriting and performance creative.
Strong understanding of funnels, offers, congruency, and attention-capture.
Fluency in reading ad account data, targets, and KPIs.
Experience working with ad accounts / startups where you had visibility into performance.
Leadership experience managing editors or creative teams.
Perfect written English and copywriting.
Strong understanding of Western culture, social media, and lingo; you know what resonates and how audiences talk.
Zero tolerance for sluggishness. You must be obsessive, proactive, and relentlessly follow up.
You ask questions, introduce new ideas, collaborate, and are never "backseat."

Benefits

Highly competitive compensation package.
Uncapped performance bonus tied to a percentage of ad spend when targets are met.
Flexible working hours to accommodate your schedule and maximize productivity.
Fully remote setup, allowing you to work from anywhere in the world.

Whitecollars

We are Whitecollars, the global Human Resource consulting and recruitment agency that supports your business growth with affordable, flat-fee recruitment solutions and tailored HR services. We help you build organizational resilience by helping you cultivate a team of extraordinary employees. You can expect trusted personalized services that ease your time, budget, and resource pressures. As a people-first company, we pride ourselves on 98% customer satisfaction and the ability to deliver cost-effective solutions that put your business and employees first.

Founded in 2018

London, England, GBR

27 employees (2 in marketing)

www.whitecollars.net