Responsibilities

• 1. High-Level Creative Strategy & Growth Analytics Strategy & Testing Frameworks: Architect monthly ad creative roadmaps, hook variation matrices, and positioning angles based on audience pain points and consumer psychology. All backed by data not just throwing out volume hoping something sticks. Data-Driven Iteration: Partner directly with Growth Marketers/team members to analyze ad performance (CTR, Hook Rate, Hold Rate, CPA, ROAS) and turn metrics into actionable creative iterations. Competitor & Trend Analysis: Conduct teardowns of top-performing DTC and fintech/marketplace ads to identify thumb-stopping trends, angles, and formats.

Requirements

• 5+ Years of Experience in direct-response video production, paid social creative strategy, or UGC ad production for scaling performance brands or high-growth marketing agencies.
• Track Record of Scaling Ads: Proven ability to conceive, execute, and scale high-budget paid social campaigns across Meta, TikTok, and YouTube.
• Hands-On Editing Proficiency: Comfortable opening timeline editors to trim cuts, stitch multiple hook variations together, sync audio, and build working ad drafts without waiting on a full-time editor for minor tweaks.
• Deep Creator Platform Knowledge: Expert-level familiarity with creator sourcing platforms (Billo, Insense, Backstage, etc.) and direct creator outreach workflows.
• Direct-Response Mastery: Deep, instinctual understanding of direct-response psychology, you know what makes a thumb-stopping hook, a smooth transition, and a persuasive call-to-action. You live and breath hooks.
• Data-Fluent & Analytical: Comfortable reading ad platform dashboards and translating metric drops into concrete creative fixes.
• High-Volume Agility: Thrives in a fast-paced environment managing high-volume creative pipelines with tight deadlines, tight turnaround times, and constant iteration.

Preferred

• DTC agency experience is a plus.