Responsibilities

• Own creative strategy for 8-figure wellness brands. Build briefs, lead a pod, use AI daily.
• Conduct deep manual research across Reddit, forums, and reviews to understand customer psychology
• Use AI to expand research and develop detailed customer avatars and sub-avatars
• Build psychology-backed creative briefs for video and static ads
• Review and approve finished creative before it goes to the client
• Analyse previous ad performance and iterate to produce more winning creative
• Build out and improve the creative strategy workflow and processes
• Oversee your assigned creative pod and support team performance
• Work heavily with AI as part of your day-to-day process
• You'll overlap at least 2-3 hours with EST (team starts at 9am Eastern). Outside of that, your schedule is flexible.

Requirements

• Hungry to learn and grow - always diving into the latest updates in creative, new formats, interesting brands, copywriting, marketing, and marketing psychology
• Comfortable and excited to work heavily with AI in your process
• Strong at deep research (manual and AI-assisted) and turning it into psychology-based avatars and briefs
• Strong copywriting and creative strategy skills that translate into great creative
• Teachable and flexible - this role involves close collaboration and doesn't work with people who aren't
• Self-starter who can manage your own responsibilities in a very remote environment
• Experience producing winning assets that have supported between $100k-$500k per month of spend in a Meta ad account

Preferred

• Prior agency experience
• Recent, demonstrable wins in creative strategy - creative that made it into accounts and became winners
• Experience on accounts with significant ad spend (some of our clients spend millions per month on ads)
• Familiarity with our tool stack: Slack, Notion, Claude, Motion, and navigating Facebook Ads Manager

Benefits

• Generous time off - take what you need as long as the work gets done
• Flexible working environment - manage your own schedule outside of EST overlap hours
• Fully remote