Senior Creative Strategist at Influential | New York City, NY | $85K/yr – $100K/yr

Influential

Senior Creative Strategist

New York City, NY (Remote)

$85K/yr – $100K/yrSenior Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own the creative strategy and influencer-driven campaigns, turning data and brand For guidance into compelling, compliant creative concepts while guiding cross-functional teams and shaping client-ready proposals.

Lead creative ideation and concept development across key clients and Publicis Groupe partnerships.
Translate data, audience insights, and brand strategy into culturally relevant creative ideas and influencer briefs.
Mentor peers in storytelling and framework application to sustain high-quality idea development.

Job Description

Lead creative ideation and concept development across key clients and Publicis Groupe partnerships.
Translate data, audience insights, and brand strategy into compliant, culturally relevant creative ideas.
Write and refine influencer briefs that inspire creators while maintaining brand clarity and regulatory alignment.
Collaborate with Strategy, Creator Partnerships, Campaign, and Design teams to ensure creative alignment and executional excellence.
Deliver polished, insight-backed proposals for Associate Director review and support client presentations.
Provide mentorship to Creative Strategists, guiding storytelling structure, framework application, and idea development.
Manage timelines, communicate risks, and support workflow efficiency in partnership with Creative Operations.
Stay current on creator, category, and platform trends to inform new creative approaches and innovation.

4+ years in creative strategy, brand storytelling, or influencer/creator marketing.
Strong background in developing integrated, data-informed creative concepts.
Proven ability to support client proposals and contribute to cross-functional collaboration.
Excellent presentation and storytelling skills, both visual and verbal.
Deep understanding of social platforms, creator culture, and audience behavior.
Experience coaching or mentoring peers in a collaborative team environment.

medical coverage
dental
vision
disability
401K
parential and family care leave
family forming assistance
tuition reimbursement
flexible time off

Influential

2.8 Glassdoor

Influential is the global leader in influencer marketing, founded in 2013, and is the only influencer company that is a preferred partner of all major social media platforms. Influential uses the industry’s richest data, powered by the smartest AI and human intelligence, to precisely match audiences with creators delivering ROI and measurable business outcomes for brands. Our obsession with brand safety and commitment to inclusion underpins everything we do, and we are trusted by over 60% of Fortune 500 brands.

Founded in 2013

Las Vegas, Nevada, USA

483 employees (119 in marketing)

influential.co

28% recommend to a friend

43% CEO approval