Responsibilities

• Lead the concepting and development of creative assets for catalogs, events, email, website collateral, flyers, paid media, social content, and video.
• Translate business objectives and marketing strategies into effective creative concepts that bring the brand to life while adhering to established brand standards.
• Provide strong creative guidance and actionable feedback to designers, video producers, editors, photographers, stylists, and external partners.
• Ensure creative is channel-appropriate, visually cohesive, and executed at an enterprise-quality level.
• Manage, maintain, and evolve S&S Activewear’s brand guidelines, ensuring they are clear, accessible, and consistently applied across all internal and external channels.
• Develop and maintain templates, toolkits, and visual standards that support consistency in marketing, sales collateral, corporate materials, presentations, office/environmental branding, and partner-facing communications.
• Serve as the primary resource for guideline interpretation, helping internal teams and external partners apply the brand correctly.
• Oversee the imagery and video teams, including production operations, product photography, on-model and lifestyle shoots, and video content production.
• Establish and maintain high standards for photography and video quality, ensuring consistency in lighting, composition, editing, color, and brand expression.
• Drive innovation in visual storytelling across still imagery and video, enhancing product presentation and brand engagement.
• Guide the development of video content for marketing, product storytelling, social media, events, and other initiatives.
• Manage, mentor, and grow a multidisciplinary creative team, fostering a collaborative, high-performance culture.
• Develop team capabilities through coaching, structured feedback, and opportunities for skill expansion in design, imagery, and video.
• Partner cross-functionally with Marketing, Digital, Merchandising, Product, Sales, and Events teams to support company-wide initiatives and campaigns.
• Design and implement foundational processes, workflows, and creative operating systems to improve efficiency, throughput, and quality.
• Introduce and optimize creative technologies.
• Enhance creative intake, briefing, and review processes to improve cross-functional alignment and delivery predictability.
• Maintain operational rigor across all creative output, including timelines, budgets, production schedules, and resource planning.
• Collaborate with Marketing and cross-functional leaders to understand business goals and translate them into actionable creative plans and visual executions.
• Bring deep expertise in design, photography, videography, and creative best practices to help evolve how the brand is expressed across channels and Recommend improvements and new creative approaches while ensuring alignment with established brand guidelines.