Senior Creative Director (Copywriting)

Austin, TX (Hybrid)

$120K/yr – $150K/yrSenior Level12+ years expFull time

Posted 2 days ago

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Job Description

Responsibilities

  • Translate strategies into strong concepts and campaigns across multiple channels
  • Lead client presentations and take an active role in client status meetings and planning
  • Use client and market insights to generate proactive “what-if” ideas for clients to consider
  • Build campaigns that resonate with audiences and drive business outcomes
  • Be part of the Creative and Design department leadership team
  • Orchestrate workshares to showcase your team’s work and your team across the department and company
  • Take an active role in new business for brands that match your past experience
  • Together with ECD, set the creative standards and frameworks that continue to define the creative operating model for B2B work
  • Serve as a leading voice across your client team
  • Immerse yourself in our clients’ businesses, audiences and industries at both creative and business levels

Requirements

  • 12+ years of experience in an agency, studio, or brand environment with majority of time in a creative director role on B2B, B2B2C and consumer brands
  • A portfolio demonstrating conceptual thinking, versatility and results for B2B brands
  • Demonstrated ability to drive results and build relationship with key clients as a creative and company leader
  • Demonstrated financial accountability scoping engagements to revenue and margin targets
  • Strong copywriting background, including campaigns you have directed and campaigns created as a copywriter or ACD
  • Experience developing client thought leadership content and support materials–from video to long-form
  • Deep understanding of B2B media channels from trade media to performance marketing, social, CRM, search/AI search, and emerging channels
  • Software skills: Google Workspace: Docs, Slides, Sheets; Microsoft 365, Teams, and Outlook; Figma; Gemini, ChatGPT, Notebook LM, others

Benefits

  • Material is a global company and we work with best-of-class brands worldwide. We also create and launch new brands and products, putting innovation and value creation at the center of our practice. Our clients are in the top of their class, across industry sectors from technology to services, retail, transportation, finance and healthcare.
  • Material employees join a peer group of exceptionally talented colleagues across the company, the country, and even the world. We develop capabilities, craft and leading-edge market offerings across seven global practices including strategy and insights, design, data & analytics, technology and tracking. Our engagement management team makes it all hum for clients.
  • A community focused on learning and making an impact. Material is an outcomes focused company. We create experiences that matter, create new value and make a difference in our clients’ lives and their customers’ lives.
Material logo

Material

3.5 Glassdoor

We drive intelligent growth for ambitious businesses and leading brands.Customer understanding is more potent and drives greater value when insights go to work directly within marketing and experience priorities. To give our clients that advantage, we put an insights-driven operating system at the core of our design, go-to-market and digital experience solutions.Material clients make smarter growth choices because they can see clearly how and when to take the shots that count. Together, we connect consumer intelligence with customer demand generation to build lasting, profitable relationships.

Founded in 1973
New York, New York, USA
1.8K employees (272 in marketing)
59% recommend to a friend
55% CEO approval

Traffic Signals

Monthly Visitors
1.2M
Monthly Google Ads Budget
$8K
Traffic Source Mix
Search
5.1%
Direct
23.1%
Referral
52.7%
Social
0.6%
Paid
18.4%

Headcount Trend

Current headcount: ~1.8K

Marketing Team

Marketing Team Size
194 (11% of company)
Median Tenure
4.7 years
Marketing Roles Posted (Last 30 Days)
4