Responsibilities

• Support Manager of Growth Marketing with overall strategy, execution, and reporting of all marketing and advertising campaigns.
• Define lifecycle frameworks and messaging strategies for single-game buyers, membership plan holders, lapsed fans and other target engagement audiences.
• Conceptualize, plan, execute, and optimize audience targeting, segmentation, journey mapping, and creative/media to maximize demand generation.
• Customize communication at scale for target segments and user behaviors through dynamic content and personalized elements, specifically through owned digital channels.
• Determine cadence, segmentation, and channel mix by fan type and campaign
• Measure, analyze, and present key channel findings in partnership with Business Strategy & Analytics to inform short and long-term business efforts.
• Collaborate across all departments (Brand, Content, Ticketing, Corporate Partnerships, Foundation, BSA, etc.) to understand and execute against organizational objectives.
• Design, test and deploy campaign touchpoints across owned digital marketing channels (emails, SMS messages, website and app modules, etc.).
• Draft clear, concise, and compelling copy across owned channels; develop creative briefs and/or asset requests for design team
• Own development of commercial fan journey touchpoints across Blackhawks.com and the team’s mobile app - including campaign and ticketing landing pages, lead-generation forms, and interactive fan modules built for data capture and marketable contact growth.