Responsibilities

• Own the end-to-end content strategy and execution for 7-10 marketplace accounts across Beauty & Wellness brands.
• Develop and maintain content roadmaps that align with client objectives, seasonal priorities, and platform updates.
• Lead creative strategy for Amazon PDPs, A+ content, Brand Stores, Bundles, and Ad Creatives (SP, SPV, SBAs, SBVs, DSP).
• Translate brand strategy and performance insights into actionable creative recommendations.
• Partner with designers, SEO leads, and performance marketers to ensure creative outputs meet both brand and performance standards.
• Implement updates and optimizations informed by SEO data, keyword trends, and customer insights.
• Ensure all creative work adheres to marketplace best practices, brand guidelines, FDA/FTC guidelines, and allowable claims frameworks.
• Proactively identify emerging marketplace trends (creative formats, claims positioning, competitor strategies) and translate them into actionable testing roadmaps.
• Perform regular content audits to identify gaps, inconsistencies, or opportunities for improvement across product listings and brand stores.
• Plan and execute A/B and multivariate tests to measure the impact of design, messaging, and layout variations on engagement and conversion.

Requirements

• 4+ years of experience in ecommerce content strategy or creative development, ideally with significant exposure to Beauty & Wellness brands.
• Proven success developing and optimizing Amazon content (PDPs, A+ content, Brand Stores, imagery, copy) & proficiency with Amazon Seller/Vendor Central.
• Proficiency with Amazon Seller/Vendor Central and familiarity with tools like Helium10, DataDive, & similar.
• Experience managing multiple brand portfolios in a fast-paced agency or aggregator, or environment.
• Strong understanding of marketplace SEO, keyword strategy, and content-performance analytics.
• Experience navigating allowable claims frameworks for regulated categories (FDA/FTC compliance in beauty & wellness).
• Excellent project management skills - able to balance multiple deadlines across clients.
• Strong collaboration and communication skills; comfortable interfacing with clients and internal teams.
• Hands-on experience with A/B testing and consumer feedback tools (Intellivy, PickFu, or equivalent).
• Experience with data-driven content optimization and performance tracking.

Benefits

• Health, dental, and vision
• PTO
• Summer Fridays
• Wellness and commuter benefits
• Work with a fun, consultative team of experts
• Location - Hybrid in NYC (3 days in office per week)