Responsibilities

• Develop and maintain a comprehensive content strategy focused on life insurance, disability insurance, and related financial protection topics.
• Build and manage editorial roadmaps informed by SEO insights, customer needs, market trends, and business priorities.
• Establish content frameworks, standards, and governance processes to ensure consistency across all channels.
• Identify content opportunities that support organic traffic growth, customer acquisition, and consumer education.
• Partner closely with Legal, Compliance, and Product teams to ensure all content is accurate and meets regulatory and company requirements.
• Lead content review and approval workflows, ensuring efficient collaboration among stakeholders.
• Maintain content governance standards, disclosures, disclaimers, and documentation requirements.
• Manage relationship with external agency, providing content briefs, editorial guidelines, and quality standards.
• Review agency deliverables to ensure strategic alignment, factual accuracy, regulatory compliance, and brand consistency.
• Collaborate with Marketing, Product, Legal, Compliance, and Executive stakeholders to align content initiatives with business goals.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, Business, or a related field.
• 5+ years of experience in content strategy, content marketing, editorial strategy, or related roles.
• Demonstrated experience partnering closely with Legal and Compliance teams to develop and approve customer-facing content.
• Experience managing external content agencies, freelance writers, or editorial vendors.
• Experience managing large content libraries and content refresh programs.

Preferred

• Experience in life insurance, disability insurance, or insurtech industries.
• Knowledge of content management systems (CMS), SEO platforms, and analytics tools.
• Experience supporting marketplace, lead-generation, or direct-to-consumer digital businesses.

Benefits

• We offer great benefits, including health/dental insurance, parental leave, 401(k), incentive/bonus opportunity, tuition reimbursement, and so much more.