Audit servicenow.com and marketing content to understand what exists, what it says, and how it's currently organized. Map existing content to buyer personas and journey stages. Identify which content serves which audiences at which stages of evaluation. Identify content and messaging gaps across channels and audiences. Surface opportunities to improve engagement, conversion, and stage progression. Test content impact. Synthesize engagement data and conversion metrics to determine which content actually moves people through the buyer journey and why. Develop content strategies and messaging frameworks that inform what content should exist and how it should be positioned -- including strategy around ServiceNow's AI capabilities and Agentic products. Create flexible content models and persona-based journey maps that feed hypothesis development for experimentation and inform prioritization with product marketing. Build content governance frameworks and work with tagging/taxonomy partners to establish metadata standards that enable analysis and measurement across channels. Feed strategic insights to product marketing, integrated marketing, copywriters, designers, digital strategists, and experimentation teams. Translate "here's what's working, here's what's not" into actionable direction. Measure content performance and tie engagement metrics to marketing outcomes (conversion, pipeline influence, stage progression). Continuously refine strategy based on data. Collaborate with .com, analytics, and product strategy teams on information architecture and content prioritization aligned to business goals. Leverage AI tools to accelerate content audits, analysis, and strategy development.