Responsibilities

• Own and evolve organic content strategy across Instagram, TikTok, YouTube, and emerging channels, defining content pillars, brand voice, and channel-specific playbooks.
• Build an organic content machine, designed around producing viral content.
• Architect and own email and lifecycle marketing strategy (Klaviyo, Mailchimp, or similar), including segmentation, automation flows, and campaign calendar.
• Design and lead the content production workflow, including AI-assisted tools, directing the Marketing Coordinator and any future hires rather than personally producing daily content.
• Manage and grow our Discord community, engaging with customers who are looking for an interactive community and to engage with our brand’s services.
• Build measurement frameworks connecting content and email performance to audience growth and revenue.
• Partner with leadership on creator partnerships, product drops, and in-store event storytelling, translating brand moments into content strategy.
• Represent content strategy in retail launch planning and other cross-functional initiatives.
• Within the first 30 days, complete a full audit of existing content, social channels, and email flows, identifying structural gaps, not just quick wins.
• Deliver a documented content strategy and 6–12 month roadmap, including channel-specific goals.

Requirements

• 5 - 8+ years in content marketing, social strategy, or brand content, with direct experience building an organic content program from the ground up, not only operating or scaling an existing one.
• Experience developing and executing viral and trending content strategies across social media, identifying cultural moments and platform trends to drive audience growth and engagement.
• A track record designing content strategy and systems, not solely producing content personally.
• Experience managing or mentoring content producers or coordinators.
• Deep fluency in organic platform mechanics and algorithms across Instagram, TikTok, and YouTube.
• Experience with email/lifecycle marketing platforms (Klaviyo, Mailchimp, or similar) at a strategic level, and experience utilizing AI tools/tech to enhance content strategy and implementation.
• Comfortable directing video/content production; hands-on filming and editing ability is a plus, not a requirement.

Preferred

• experience in collectibles, gaming, or creator partnerships; familiarity with TCG culture

Benefits

• Health Insurance
• Dental & Vision Coverage
• Paid Time Off
• 401k
• Employee Discounts
• Gym Membership Reimbursements