Responsibilities

• Own the content strategy for Vestwell's government partner channel, driving planning, execution, and optimization with a high degree of autonomy.
• Become the internal subject matter expert on government savings programs, developing deep knowledge of policy, regulations, and partner needs to inform content strategy.
• Create compelling, on-brand content across a variety of formats, including email campaigns, landing pages, white papers, thought leadership, web content, sales enablement materials, and more.
• Manage the editorial calendar for government program communications, ensuring content is strategically planned, prioritized, and delivered on time.
• Define content KPIs, measure performance, and use insights to continuously improve content strategy and effectiveness.
• Collaborate closely with internal and external stakeholders to ensure content supports broader business objectives.
• Contribute to broader marketing initiatives and support the Content team on cross-functional projects as needed.

Requirements

• 5+ years of experience in content strategy, content marketing, or copywriting, preferably in financial services, fintech, and/or government-related industries.
• Exceptional writing and editing skills, with a portfolio demonstrating strategic thinking and experience across multiple content formats and audiences.
• Strong organizational and project management skills, with the ability to manage multiple priorities and stakeholders simultaneously.
• Experience creating content across channels, including web, email, thought leadership, and long-form assets.
• Experience using CMS platforms like Hubspot, Sanity, and other digital publishing tools.
• A collaborative, entrepreneurial mindset with the flexibility to adapt to evolving business priorities.

Preferred

• Experience with SEO, AEO, and digital content optimization.
• Experience developing and managing end-to-end content strategies and editorial calendars.
• Experience creating both thought leadership and technical product marketing content.
• Familiarity with financial products or regulated industries.
• Experience writing for multiple audiences, including government agencies, employers, financial advisors, and consumers.

Benefits

• We’re an innovative, high-growth company with an exciting future ahead. At Vestwell, we prioritize employee wellbeing through comprehensive health benefits, generous time off, and a dedicated Employee Wellbeing Committee. Our hybrid work model offers flexibility while providing access to our collaborative offices in Midtown Manhattan, Austin, King of Prussia, and Scottsdale. And, of course, as a company focused on helping people save for the future, we offer a competitive 401(k) plan.