Responsibilities

• Create social-first content for Dove across key channels (e.g., TikTok, Instagram, YouTube Shorts, Pinterest as relevant) that supports awareness, consideration and conversion goals
• Develop content concepts that connect Dove’s purpose with everyday culture in a respectful, brand-safe way
• Write and refine scripts, captions and hooks aligned to Dove’s tone of voice and inclusive approach
• Shoot, edit and finish short-form video (where required), plus create static and motion assets in multiple formats
• Produce modular content systems (templates, cut-downs, variants, localisation-ready assets) to scale across markets
• Partner with Social, Brand, Legal/Compliance and Media teams to ensure content is accurate, approved, and optimised for placement
• Collaborate with creators, influencers and production partners to deliver content that is authentic, rights-cleared and on message
• Use data and platform signals (e.g., retention, shares, saves, CTR) to iterate and improve performance
• Maintain high standards for representation and accessibility (e.g., captions, thoughtful casting, inclusive visuals) in line with Dove’s brand principles
• Support and guide junior creators through clear feedback that improves consistency and craft

Requirements

• A portfolio of social-first content (short-form video and statics), ideally including beauty/personal care or purpose-led brand work
• Strong capability in concepting, scripting and editing for mobile-first platforms, with a clear feel for pacing, hooks and sound
• Ability to translate a brief into platform-native content that stays true to brand strategy and delivers measurable outcomes
• Experience working within brand governance (tone of voice, claims, approvals, usage rights) and collaborating with multiple stakeholders
• Practical skills in relevant tools (e.g., Adobe Premiere/After Effects, CapCut, Photoshop, Illustrator, Figma/Canva —depending on your workflow)
• Professional proficiency in communicating ideas, taking feedback, and moving work forward with clarity
• Experience creating for global brands across multiple markets, including localisation and versioning workflows
• Familiarity with paid social best practice (safe zones, messaging hierarchy, CTA clarity, testing variants)
• Experience working with creator partnerships and UGC-style production
• Understanding of content accessibility standards and inclusive production practices