Blue Cross and Blue Shield of North Carolina

Senior Content Analyst - Social Media

Durham, NC (Hybrid)

$81K/yr – $130K/yrSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Drive social content strategy to deliver awareness, education, and measurable business outcomes in healthcare marketing.

  • Must-have: 3+ years of social/content strategy experience
  • Standout: Cross-functional leadership across brand, creative, and demand-gen
  • Own social strategy across organic and paid channels, aligned with brand and channel goals

Job Description

Drive social content strategy to deliver awareness, education, and measurable business outcomes in healthcare marketing.

  • Must-have: 3+ years of social/content strategy experience
  • Standout: Cross-functional leadership across brand, creative, and demand-gen
  • Own social strategy across organic and paid channels, aligned with brand and channel goals

Responsibilities

  • Develop and lead social media–led content strategies that drive awareness, consideration, and conversion, with a strong focus on influencing sales and business outcomes
  • Translate business and brand objectives into content pillars, messaging frameworks, and platform-specific approaches
  • Lead social content direction across organic and paid channels, ensuring alignment with broader owned channels (web, email, print, etc.)
  • Identify content opportunities that support brand reputation, education, sales enablement, and member engagement
  • Partner with demand generation to align paid social targeting, messaging, and strategy
  • Serve as the content strategy lead within cross-functional teams to embed content early in planning and execution, collaborating with brand, communication, creative and marketing partners
  • Develop clear, strategic creative briefs and guide execution across internal teams and agency partners
  • Create and contribute to social-first content, including graphics and videos with the ability to concept, script, produce and participate as on-camera talent as needed
  • Ensure all content aligns with brand voice, channel best practices, and audience needs while optimizing for performance
  • Manage editorial calendars, identify content gaps, and support workflow execution using tools like SproutSocial
  • Track and optimize performance, leveraging data and insights to continuously refine content strategy

Requirements

  • Bachelor's degree or advanced degree (where required)
  • 3+ years of experience in related field.
  • In lieu of degree, 5+ years of experience in related field.
  • Familiarity with the healthcare or insurance industry

Preferred

  • Experience working with content creation software such as Canva or CapCut
  • Exposure to Ai creation tools

Benefits

  • The opportunity to work at the cutting edge of health care delivery with a team that’s deeply invested in the community
  • Work-life balance, flexibility, and the autonomy to do great work
  • Medical, dental, and vision coverage along with numerous health and wellness programs
  • Parental leave and support plus adoption and surrogacy assistance
  • Career development programs and tuition reimbursement for continued education
  • 401k match including an annual company contribution

Marketing Team

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