Responsibilities

• Lead in the development, execution and production of annual and seasonal influencer campaigns with internal and external business partners, including but not limited to: Influencer identification and outreach Support the development of campaign briefs for clients and influencers Presentation of influencer lists for client ranking and approval Analytics and reporting for campaigns Oversee Assistant Campaign Managers in the daily management of campaigns Managing day to day client and team communication around campaign progress, updates, and key milestone deliverables, as it pertains to key accounts and clients Develop and customization of influencer agreements, contracts, addendum, and scopes of work, working closely with Horizon Media’s Legal and Business Affairs Team Working closely with the team in the development of post-campaign reporting Utilize knowledge and understanding of influencer industry to help inform brainstorms, strategy development, and execution Partner closely with cross-functional agency teams to optimize social media presence/social influencer integration across channels
• Translate client goals into strategic, innovative creative and media solutions; Provide strategic counsel to clients and prospects; Develop and deliver effective and persuasive points of view; Understand our client’s business, competitive set and generate new ideas and see opportunities for growth; Ensures best practices are applied across disciplines; Oversee the development and maintenance of timelines, deadlines, processes and integration points for all digital projects; Lead teams to produce all campaign components seamlessly; Proactively manage client and internal team expectations; Ensure Influencer team is providing innovative solutions to feed into clients’ goals, evaluating health of client business via analysis of relevant business metrics; Bring powerful thought leadership to consult on complex issues and identifies innovative solutions; Tap into Blue Hour resources/tools and collaborate with partner agencies to offer clients holistic business solutions
• Research & develop insights around social media platforms, influencers, competitive brands, and trends to assist in the development of new business proposals; Lead in the development of new business proposals including but not limited to: Proposal development inclusive of PowerPoint building, writing, and organizing relevant materials; Development of influencer strategies and tactical plans to support client goals; Utilizing tools and working with cross-functional agency teams to develop insights that shape our recommendations; Vetting influencers, vendors, and technologies with an eye to operational and cost efficiencies; Manage communication with teams and clients as it pertains to new business proposals, leads, and consultations; Assist in the development of any materials for agency pitches as it pertains to influencer marketing; Participate in internal brand and client meetings, build and foster open communication with internal teams, serving as a key team contact;
• Support XX in mentoring and day-to-day management of Assistant Campaign Managers; Effectively guide development of junior team members within Blue Hour as well as the industry at large, educating them on Blue Hour’s principles, industry, and media trends; Delegate and manage junior team’s daily tasks, reviewing all finalized work for internal or client distribution; Contribute to performance reviews of junior team members, identifying strengths and areas for growth;
• Thought leadership in identifying social media influencer platforms, partners, and technologies, constantly looking for operational and cost efficiencies; Continuously assess the competitive social media landscape and constantly innovate to differentiate Blue Hour Studios’ practice; Lead key projects related to marketing Blue Hour’s influencer/creator practice ( i.e. development of thought leadership, events, marketing materials, conference attendance, etc. ); Attend industry events to share insights with Blue Hour