Responsibilities

• Lead the brand and GTM strategy for new product launches, from early-stage positioning through post-launch optimization.
• Partner with Product Management to translate technical product innovation into clear, compelling consumer value propositions.
• Ensure launch strategies are aligned to brand standards, consumer insights, and channel requirements across DTC, Amazon, and social platforms.
• Introduce and apply launch frameworks, timelines, and planning rigor to improve upstream clarity and cross‑functional collaboration.
• Ensure every launch feels intentional, differentiated, and aligned with the RealTruck brand.
• Drive a test-and-learn mindset across launches, identifying opportunities to sharpen messaging, channels, and sequencing over time.
• Own the end‑to‑end marketing content process for NPD launches, serving as the strategic lead from brief through launch execution.
• Develop strong creative, social and content briefs that align product truth, consumer insight, brand voice, and channel needs.
• Partner closely with Creative to ensure final assets are cohesive, high quality, and distinctly RealTruck—while respecting creative ownership of final execution.
• Coordinate cross-functionally to ensure content is delivered on time, accurately and optimized for each launch phase and channel.

Requirements

• Bachelor’s degree in marketing, business, or a related field is required.
• 9+ years of progressive brand, product, or integrated marketing experience required, including 3+ years leading multi-stakeholder initiatives or teams — either through direct people management or as the accountable lead driving cross-functional alignment and execution.
• A brand‑led marketer who understands how to balance storytelling, strategy, and performance.
• Experience translating complex products into clear, consumer‑friendly narratives.
• Strong understanding of social‑first marketing and influencer‑driven content ecosystems.
• Familiarity with Amazon and eCommerce launch best practices, even if execution sits with partner teams.
• Proven ability to lead through influence and collaborate in matrixed organizations.
• Highly organized, strategic, and comfortable navigating ambiguity in fast‑moving environments.
• Occasional travel may be required.

Preferred

• Experience in the automotive industry preferred.

Benefits

• medical, dental, and vision coverage
• company-paid life insurance and disability
• a 401(k) with company match (eligible the first of the month after you start)
• wellbeing days and parental leave
• educational reimbursement
• referral bonuses
• exclusive employee discounts on RealTruck products