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RealTruck

Brand · Motor Vehicle Manufacturing

Company overview

RealTruck is the world's premier manufacturer and digital destination of accessories for truck, Jeep®, Bronco® and off-road enthusiasts around the world. Globally headquartered in Ann Arbor, Michigan, RealTruck's 6,000+ associates operate from 35+ facilities across four continents. RealTruck's industry leading product portfolio, which includes the Husky Liners total vehicle protection brand, boasts over 1,000 patents and pending applications. The company's omnichannel retail approach delivers a seamless consumer experience online at RealTruck.com, as well as through its 12,000+ dealer network and automotive (OEM) partnerships. For more information, visit www.realtruck.com.
Founded in 1998
Ann Arbor, Michigan, USA
2K employees (180 in marketing)
realtruck.com/about-realtruck

Salaries

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People

Founders

Carl-Martin Lindahl
Carl-Martin Lindahl
Chief Executive Officer & Board Director
LinkedIn
Kumpol Puttaaree
Kumpol Puttaaree
Managing Director
LinkedIn
Greg Nelson
Greg Nelson
President - Ecommerce
LinkedIn

Marketing leadership

Anne Britt Nyegaard
Anne Britt Nyegaard
Head of Marketing, EMEA & APAC
LinkedIn
Maura Rioux
Maura Rioux
Senior Director, Brand Marketing
LinkedIn

Hiring contacts

Tammy Bohen
Tammy Bohen
Chief Human Resources Officer
LinkedIn
Annemette Bols
Annemette Bols
Head of HR & ESG - EMEA & APAC regions
LinkedIn
Angela Ghannam
Angela Ghannam
Talent Acquisition Partner
LinkedIn

Headcount trend

Company growth over the last 12 months

Headcount +8.8% year over year

Funding

Total funding

$300M

Last raise

$300M

Debt Financing, 2 months ago

Funding history

Apr 2026

Debt Financing RealTruck.Com · $300M

Apr 2022

Venture Round RealTruck.Com

Audience

Monthly website visitors
3.4M
Month over month+10.1%
Quarter over quarter+27.3%
Top sourceSearch (55.4%)
Ad budget per month$399.4K
Average search rank31.6
Traffic source mix
Search
55.4%
Direct
26.3%
Paid referral
7.2%
Referral
3.9%
Social
3.8%

LinkedIn followers

Follower count and growth

Total followers

36K

12-mo growth

+26%

Monthly growth

+4%

News

Links

realtruck.com/about-realtruckLinkedInCrunchbaseX (Twitter)