Responsibilities

• Manage full funnel marketing initiatives, driving performance for major business intent such as limited time offerings or product refreshes
• Support direct mail acquisition efforts, ensuring unique new-to-credit audience perspective is incorporated into intent
• Develop an understanding of best practices across channels and programs.
• Leverage problem solving and influencing skills to ensure marketing initiatives deliver on intent.
• Bring a data-based approach and customer-first innovative mindset to marketing to continually optimize customer experience and in-market results.
• Translate and communicate business goals into effective creative briefs.
• Manage creative development (with internal creative teams or agency partners) to ensure marketing is on-brand, high quality, aligned to our strategic intent and delivered on schedule.
• Manage multiple projects and navigate changing priorities while staying focused on delivering excellent results
• Collaborate with multiple partner teams and navigate/negotiate through a complex organization

Requirements

• Bachelor’s Degree or Military Experience
• At least 3 years of marketing experience
• At least 2 years developing marketing test frameworks that drive results
• At least 1 year of experience in new product launch marketing or marketing product development

Preferred

• At least 4 years marketing experience
• At least 3 years experience driving creative strategy and optimization plans
• At least 1 year of experience in marketing Financial Services