Responsibilities

• Own the Eko+ Growth Roadmap: Own and evolve the Eko+ growth roadmap using deep analysis of funnel metrics, customer behavior, and experiment results to drive trial sign-ups, paid conversion, engagement, and retention
• Own Eko+ Messaging and Positioning: Own Eko+ messaging and positioning across all customer surfaces, informed by performance data, experimentation results, and customer insights
• Lead GTM Strategy for Key Launches: Drive data-informed positioning and customer-facing messaging when new features, experiences, or workflows are launched in the Eko App.
• Experimentation and Funnel Optimization: Design, implement, and analyze A/B tests across messaging, onboarding, pricing, cancellation, and lifecycle flows, translating results into product and growth improvements
• Product-Minded Customer Insight Analysis: Analyze quantitative performance data and qualitative customer feedback to identify behavioral patterns, diagnose funnel issues, and inform roadmap decisions
• Analytics and Performance Reporting Ownership: Own Eko+ analytics, dashboards, and performance reporting, partnering with Product, Finance, and Business Intelligence to ensure data accuracy and actionability
• Cross-Functional Execution with Product and Engineering: Work closely with Product, Design, and Engineering to launch experiments, ship changes, evaluate impact, and iterate
• Continuous Product Improvement: Apply experimentation learnings and data insights to influence ongoing Eko App and Eko+ product development

Requirements

• Bachelor's degree in Business Administration, Marketing, or a related field
• 5-8+ years of experience in product marketing, growth marketing, product management, management consulting, strategy & operations, or similar roles
• Strong sense of ownership, with a proven track record of leading initiatives end-to-end and measuring their impact using data
• Highly analytical and product-minded, with the ability to dive into funnel metrics, experimentation results, and customer data to inform decisions
• Proven ability to drive execution of complex, cross-functional initiatives in partnership with cross-functional teams
• Comfortable operating in dynamic environments, adapting priorities quickly, and balancing speed with rigor
• Excellent written and verbal communication skills, including experience presenting insights and recommendations to senior stakeholders
• Strong technical and analytical fluency, with experience using data analysis, experimentation, and project management tools to evaluate and iterate on growth initiatives

Benefits

• The opportunity to work on products that impact the health of millions of people
• Generous paid-time off
• Stock incentive plans
• Medical/Dental/Vision, Disability + Life Insurance
• One Medical membership
• Parental Leave
• 401k Matching
• Wellness programs and perks (Headspace, Ginger, Aaptiv, Physera)
• Learning and Development stipend