Responsibilities

• The Sr. Associate, Paid Media would be responsible for executing day-to-day digital and traditional media planning/buying and client service activities associated with assigned accounts, with an emphasis on digital media management.
• Must be a problem solver and professional in all communications both inside the agency and with clients. Sr. Associates must bring good interpersonal communication skills, collaborative spirit and solution-oriented thinking to deliver strategic support to client work.
• Media Planning And Buying
• Reviews media brief and sets planning process in motion
• Creates Request for Proposal (RFP) and develops consideration list of appropriate publishers or vendors
• Reviews partner proposals and filters/compiles most compelling proposals
• Support in development of holistic media plan recommendations which deliver on client media objectives
• Support development of internal or external presentation materials and adapts/finalizes based on internal and external feedback
• Support financial management by managing campaign pacing and supporting in monthly billing processes
• Works with Creative team (within agency and/or client) on ad development to ensure creative is delivered to spec and supports media strategy

Requirements

• Bachelor's Degree and 2-4 years of experience planning and buying paid media campaigns
• Experience planning and buying across online and offline media channels
• Strong interpersonal and communication skills to develop and maintain collaborative relationships with client and Resolute team leads, Finance, and outside vendors. Can demonstrate small group presentation skills.
• Excellent analytical skills and understanding of KPI’s and attribution
• Experience working with Google Campaign Manager or other relevant 3rd Party Ad Servers
• Experience executing self-serve programmatic campaigns with DSP platforms.
• Experience working with media management tools (e.g. Mediaocean)
• Experience executing campaigns directly within social media Ads Managers, including Meta, LinkedIn, and TikTok

Preferred

• Google Analytics Certification is a plus