Omnicom Media US

Senior Associate, Experience Planning

New York, USA (Hybrid)

$50K/yr – $75K/yrSenior Level1+ years expFull time

Posted 4 months ago

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Job Summary

Drive media planning and execution for client campaigns across offline and digital channels.

  • Participate in an audience-first strategic planning philosophy
  • Must-have: 1+ of experience with offline and digital media planning
  • Standout: Complete grasp on budgets and revenues

Job Description

Drive media planning and execution for client campaigns across offline and digital channels.

  • Participate in an audience-first strategic planning philosophy
  • Seek a consumer-centric view in all strategic thinking
  • Develop and maintain knowledge of clients’ business and media requirements
  • Provide point-of-view on marketplace offerings
  • Participate in brainstorming sessions
  • Create media plan recommendations and alternatives
  • Select media vehicles and determine scheduling
  • Investigate creative approaches to reach the target consumer
  • Analyze competitive activity in the marketplace
  • Execute the media plan
  • Must-have: 1+ of experience with offline and digital media planning
  • Strong understanding of Broadcast, Print, Outdoor and Digital media types
  • Standout: Complete grasp on budgets and revenues
  • Knowledge of flowcharting systems (MediaTools) is a nice-to-have
  • Syndicated research tools (Comscore, MRI) and Pathmatics are added context
  • Outdoor and digital media tools familiarity
  • health insurance
  • vision insurance
  • dental insurance
  • 401(k)
  • Healthcare Flexible Spending Account
  • Dependent Care Flexible Spending Account
  • vacation days
  • sick days
  • personal days
  • paid parental leave

Marketing Team

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