Senior Associate, Email Marketing at MILKEN INSTITUTE | Santa Monica, CA | $65K/yr – $82K/yr

MILKEN INSTITUTE

Senior Associate, Email Marketing

Santa Monica, CA (Hybrid)

$65K/yr – $82K/yrSenior Level3+ years expFull time

Posted 4 months ago

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Job Summary

Own end-to-end email marketing for a philanthropic policy think tank, focusing on strategy, lifecycle journeys, and data-driven optimization.

Must-have: 3+ years in nonprofit/public policy email campaigns and Salesforce Marketing Cloud experience.
Standout: Direct ownership of multi-touch journeys and journey analytics.

Job Description

Responsibilities

Lead Milken Institute’s email marketing strategy and editorial calendar to drive traffic, engagement, leads, visibility, and support.
Manage email marketing campaigns end-to-end, including planning, targeting, building, testing, reporting, and optimization.
Develop documentation and road maps for processes and A/B tests for communication needs that succeed through email.
Stay current with best practices, strategies, and industry standards related to email marketing.
Direct activities related to Salesforce Marketing Cloud contact management, ensuring that email lists are healthy and continue to grow.
Segment lists based on behaviors like past email engagement and website interactions.
Build and manage automated, multi-touch email customer journeys in Salesforce Marketing Cloud to drive engagement and conversions across audience segments.
Design and optimize lifecycle email journeys based on user behavior, preferences, and engagement data to support deeper audience relationships.
Collaborate with cross-functional teams to map audience touchpoints and develop journey logic that aligns with program and business goals.
Analyze journey performance and iterate based on engagement trends and conversion outcomes to improve marketing effectiveness.

Requirements

Bachelor’s degree in marketing or communications or related field.
Minimum of three years of experience developing and managing optimized marketing campaigns in a nonprofit, political, or public policy setting with increasing responsibility.
Experience building campaigns within Salesforce Marketing Cloud.
Understanding of CAN-SPAM, GDPR, CASL, and internal governance email laws.
Excellent understanding of marketing concepts and metrics.
Knowledge of HTML, CSS and email design best practices.
Experience writing copy to translate and promote complex materials and craft messages for specific audience segments for ads and emails.

Preferred

Benefits

Health Care Plan (Medical, Dental & Vision)
Retirement Plan - 403b (5% match)
Life Insurance (Basic, Voluntary & AD&D)
Paid Time Off (Personal, Vacation, Sick & Public Holidays)
Family Leave (Maternity & Paternity)
Fertility Support
Short-Term & Long-Term Disability
Flexible Spending Account (FSAs)
Pet Insurance Discount
Training & Development: - LinkedIn Learning – over 15,000 self-guided classes offered - Annual Mentor Program

MILKEN INSTITUTE

3.2 Glassdoor

The Milken Institute is a nonprofit, nonpartisan think tank focused on accelerating measurable progress on the path to a meaningful life. The Milken Institute provides equal employment opportunities to all employees and qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, disability, or status as a veteran.Every person at the Milken Institute is treated with respect, supported with resources and training, and exposed to a broad range of experiences. We foster a space for growth with opportunities to share knowledge and passion with both clients and colleagues. We are committed to building a diverse workforce and creating an inclusive environment where people can thrive. Our leadership is committed to diversity and inclusion, and fostering a culture that creates opportunities for everyone.BENEFITSHealth Care Plan (Medical, Dental & Vision)Retirement Plan - 403b (5%)Life Insurance (Basic, Voluntary & AD&D)Paid Time Off (Vacation, Sick & Public Holidays)Family Leave (Maternity & Paternity)Short Term & Long Term DisabilityFlexible Spending Account (FSAs)Training & Development:LinkedIn Learning –over 10,000 classes offered, self-guided.Mentor ProgramWellness Resources:Employee Assistance ProgramCALM app membershipYogaWorks (discount)Gym (Santa Monica)ADDITIONAL PERKSOpportunity to travel (both international and domestic) for various events, including our All Staff meeting.Prime office locations: Santa Monica office is 4-blocks from the Pacific ocean, Washington, DC office is across the street from the White House, New York office is on Madison Ave near Central Park.

Founded in 1991

Santa Monica, California, USA

737 employees (46 in marketing)

milkeninstitute.org

44% recommend to a friend

66% CEO approval