Responsibilities

• Set up, launch, and manage programmatic campaigns across DSPs.
• Structure campaigns with line items, targeting, creatives, pacing, and budgets.
• Monitor delivery daily to meet pacing and KPI targets.
• QA campaign setups, pixels, tracking, and creative assets; troubleshoot delivery issues.
• Analyze metrics like CTR, CPM, CPA, CPC, viewability, and conversions; translate data into insights.
• Execute ongoing optimizations including audience refinement, bid adjustments, inventory/placement choices, and pacing tweaks.
• Identify opportunities to improve performance and scale campaigns.
• Support weekly and monthly reporting for clients and internal teams; maintain dashboards.
• Collaborate with strategy, analytics, creative, and client services; coordinate with vendors as needed.
• Assist managers in preparing campaign updates and performance summaries for clients.