Responsibilities

• Own end-to-end campaign execution for authorized user marketing, documenting the execution process (workflows, timelines, requirements, approvals, QA checks, and post-launch learnings) to ensure consistency, repeatability, and strong controls.
• Lead day-to-day execution of authorized user strategies across credit card products, partnering with cross-functional stakeholders to deliver against shared program goals.
• Design and operationalize segmentation and personalization to improve relevance and engagement across channels.
• Manage campaign performance measurement, including portfolio-level reporting, KPI tracking, and post-campaign insights that inform optimization.
• Optimize and expand campaigns by translating learnings into enhancements, tests, and new tactics for priority segments and lifecycle moments.
• Communicate effectively with stakeholders, providing clear updates, recommendations, and alignment on priorities.
• Identify process efficiencies and standardization opportunities to improve speed, quality, and consistency across lifecycle marketing workflows.
• Ensure a seamless end-to-end customer experience across touchpoints.

Requirements

• Bachelor’s degree required
• 4+ years of direct marketing experience; lifecycle and/or credit card marketing experience
• Strong communication and stakeholder management skills, with a track record of effective cross-functional collaboration and influence.
• Strong organization and project management skills; ability to manage multiple initiatives simultaneously and deliver on deadlines.
• Proactive self-starter who confidently adapts to changing priorities and circumstances, and can operate effectively in a fast-paced, highly dynamic environment.
• Analytical and metrics-driven, with the ability to interpret results and turn insights into actions and recommendations.
• Solutions-oriented mindset with a focus on continuous improvement and operational efficiency.
• Quickly learns new systems, platforms, and processes.
• Demonstrates strong business judgment, maturity, and professionalism.
• Promotes a strong control environment by adhering to risk/control procedures and escalation protocols while maintaining a customer-first mindset.

Benefits

• comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.