Responsibilities

• Craft marketing strategy for credit card acquisitions, from building consideration through conversion
• Synthesize consumer research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve marketing, business results and brand impact
• Collaborate with business analyst teams to understand total business performance and build on analysis to identify new opportunities and adjust marketing/testing strategies
• Serve as key liaison for and collaborate with cross-functional teams including business, channel/performance marketing, product marketing, creative, legal, operations and corporate communications partners on claims and messaging strategies
• Translate and communicate business intent in a directive manner that partner teams can act on
• Partner with internal and external creative and marketing technology teams to build and scale marketing tactics and optimization to drive lifts in KPIs, particularly conversion metrics
• Champion the brand, ensuring that the strategies and messaging for each of our credit cards are in line with their respective audience’s needs
• Write clear and concise creative briefs, test documents, test plans and strategies, driving continued performance and optimization against KPIs across channels

Requirements

• Bachelor’s Degree or Military Experience
• At least 2 years of experience in product marketing or multi-channel digital marketing
• At least 2 years of experience developing marketing test frameworks, driving optimization plans and strategy
• At least 2 years of experience managing marketing intent, partnering with creative and channel teams, and developing strategies and briefs

Preferred

• Bachelor's Degree in Marketing, Business or Communications
• At least 1 year of experience marketing for financial services or another highly regulated industry
• At least 1 year of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity
• At least 1 year of experience working with marketing tech platforms, including data management platforms or customer relationship management systems

Benefits

• Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website.