Senior Associate, B2B Marketing Automation

New York City, NY (Hybrid)

$102K/yr – $134K/yrSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end campaign orchestration in marketing automation, translating briefs into SFMC journeys, ensuring data readiness, QA, and performance monitoring to drive business value.

  • Own multi-touch journeys in Salesforce Marketing Cloud with lead nurture, onboarding, and retention focus.
  • Collaborate with Data/Ops to ensure data structures, feeds, and integrations power audience segmentation and journey logic.
  • Monitor post-launch performance and maintain platform governance with templates and best practices.

Job Description

Responsibilities

  • Support end-to-end campaign lifecycles, translate marketing briefs into technical workflows, manage stakeholder expectations, and ensure all milestones are met for timely, high-quality campaign launches.
  • Build, launch and monitor multi-touch marketing journeys in Salesforce Marketing Cloud, including lead nurture, onboarding engagement and retention campaigns.
  • Partner with the Data and Ops teams to ensure the right data structures, feeds, and integrations are in place to power journey logic and audience segmentation.
  • Use SQL to pull target audiences and troubleshoot issues to deliver campaigns that are error-free and drive value to the business.
  • QA all campaign components prior to launch to ensure error-free execution.
  • Monitor campaigns performance post-launch to ensure campaigns are performing as intended
  • Develop expertise in Salesforce Marketing Cloud, maintaining templates, content blocks, and campaign development processes to contribute to platform governance, documentation, and best practice adoption.
  • Compliance with all applicable laws and regulations
  • Other duties as assigned

Requirements

  • 3+ years of professional experience with a primary focus on marketing automation, marketing operations, or campaign execution
  • 2+ years of hands-on experience building complex workflows in Salesforce Marketing Cloud, using HTML and AMPscript to build dynamic email templates.
  • 2+ years using SQL to query databases, build data extensions and troubleshoot audience or data issues
  • Familiarity with Salesforce CRM and Data Cloud for data harmonization and identity resolution

Preferred

  • Salesforce Marketing Cloud certification
  • Background in B2B Marketing

Benefits

  • employee benefits, participation in Oscar's unlimited vacation program, and annual performance bonuses
  • medical, dental, and vision benefits
  • 11 paid holidays
  • paid sick time
  • paid parental leave
  • 401(k) plan participation
  • life and disability insurance
  • paid wellness time and reimbursements

Oscar Health

3.2 Glassdoor

Oscar Health is a leading healthcare technology company, whose mission is to make a healthier life accessible and affordable for all.

Founded in 2012
New York, New York, USA
2.5K employees (98 in marketing)
49% recommend to a friend
50% CEO approval

Traffic Signals

Monthly Google Ads Budget
$156

Headcount Trend

Current headcount: ~2.6K

Marketing Team

Marketing Team Size
65 (3% of company)
Median Career Experience
14 years
Median Tenure
4.7 years

Funding

Total Funding
$1.6B
Last Raise
$355M
Private Equity, 5 years ago

Funding History

  • Sep 2025
    Post IPO Debt • $355M
  • Dec 2020
    Private Equity Round • $140M
  • Jun 2020
    Private Equity Round • $225M

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