Senior Associate, B2B Marketing Automation at Oscar Health | Atlanta, GA | $92K/yr – $120K/yr

Senior Associate, B2B Marketing Automation

Atlanta, GA (Remote)

$92K/yr – $120K/yrMid Level3+ years exp

Posted 2 months ago

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Job Summary

Own end-to-end marketing automation by translating briefs into technical workflows, delivering multi-touch journeys in Salesforce Marketing Cloud, and partnering with Data/Ops to power audience segmentation and data integrity.

Campaign lifecycle ownership: plan, QA, launch, and post-launch monitoring to ensure timely, high-quality outcomes.
Platform and data governance: build templates and processes in SFMC, maintain blocks, and ensure correct data feeds for journey logic.
Audience engineering: use SQL to pull segments, troubleshoot issues, and harmonize data with Salesforce CRM and Data Cloud.

Job Description

Responsibilities

Support end-to-end campaign lifecycles, translate marketing briefs into technical workflows, manage stakeholder expectations, and ensure all milestones are met for timely, high-quality campaign launches.
Build, launch and monitor multi-touch marketing journeys in Salesforce Marketing Cloud, including lead nurture, onboarding engagement and retention campaigns.
Partner with the Data and Ops teams to ensure the right data structures, feeds, and integrations are in place to power journey logic and audience segmentation.
Use SQL to pull target audiences and troubleshoot issues to deliver campaigns that are error-free and drive value to the business.
QA all campaign components prior to launch to ensure error-free execution.
Monitor campaigns performance post-launch to ensure campaigns are performing as intended
Develop expertise in Salesforce Marketing Cloud, maintaining templates, content blocks, and campaign development processes to contribute to platform governance, documentation, and best practice adoption.
Compliance with all applicable laws and regulations
Other duties as assigned

Requirements

3+ years of professional experience with a primary focus on marketing automation, marketing operations, or campaign execution
2+ years of hands-on experience building complex workflows in Salesforce Marketing Cloud, using HTML and AMP script to build dynamic email templates.
2+ years using SQL to query databases, build data extensions and troubleshoot audience or data issues
Familiarity with Salesforce CRM and Data Cloud for data harmonization and identity resolution

Preferred

Salesforce Marketing Cloud certification
Background in B2B Marketing

Benefits

employee benefits, participation in Oscar's unlimited vacation program, and annual performance bonuses
medical, dental, and vision benefits, 11 paid holidays, paid sick time, paid parental leave, 401(k) plan participation, life and disability insurance, and paid wellness time and reimbursements