Senior Associate - Acquisition Marketing (Hybrid) at Capital One | McLean, VA | $88K/yr – $110K/yr

Capital One

Senior Associate - Acquisition Marketing (Hybrid)

McLean, VA (Hybrid)

$88K/yr – $110K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive mail-acquisition and testing initiatives in a cross-functional marketing role with data-drivenDirect response focus.

Must-have: 2+ years in multi-channel marketing with data-driven direct response, including direct mail
Standout: Cross-functional collaboration with Marketing, Analysis, Creative, Operations, and Legal

Job Description

Responsibilities

Lead development and execution of ongoing mail acquisition campaigns and testing initiatives
Serve as key liaison for and collaborate with cross-functional teams including partners from: Marketing & Analysis (P&L owners), Creative, Operations/Production, Legal etc.
Collaborate with analyst teams to understand total business performance and build on analysis to identify new opportunities and adjust marketing/ testing strategies
Synthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve results and Brand impact
Influence internal decision makers with formal recommendations and informal networking through excellent communication
Work proactively in an agile environment and identify when to work outside the process in whitespace

Requirements

Bachelor’s degree or military experience
At least 2 years of experience in multi-channel marketing with data-driven direct response, including direct mail
At least 2 years of experience in planning, execution, and analysis of marketing programs
At least 2 years of experience managing creative processes and working with creative teams

Preferred

Experience working with cross-functional teams in a matrixed environment
Experience in financial services marketing

Benefits

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.

Capital One

3.8 Glassdoor

At Capital One, we're making things better for our customers and associates through innovation and collaboration. We were founded on the belief that everyone deserves financial freedom—and are dedicated to a world where all have equal opportunity to prosper. Banking is in our DNA, but we are so much more than a bank. We always think about what’s next—and how we can bring our customers the tools needed to improve their financial lives. Your ideas, experiences and skills will help make banking better. You’ll be part of a supportive culture while earning amazing benefits. That’s life at Capital One. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. View our Social Media Community Guidelines https://www.capitalone.com/digital/social-media/

Founded in 1994

McLean, Va, US

62K employees (2,158 in marketing)

www.capitalone.com

67% recommend to a friend

80% CEO approval