Senior Analyst, Social Media Insights

Carmel, IN (Remote)

$70K/yr – $80K/yrSenior Level3+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the data-to-insights workflow for healthcare comms, turning unstructured data into actionable narratives across patients and providers with a focus on social listening, competitive intelligence, and cross-functional storytelling.

  • Data & Research Ownership: Manage and organize qualitative transcripts, social media, and coverage data to fuel analytics reports.
  • Social Listening & Trends: Build keyword-based queries and analyze large-scale conversations to spot unmet needs and perception shifts.
  • Competitive & Narrative Positioning: Track messaging, share of voice, and whitespace opportunities to shape client communications.

Job Description

Responsibilities

  • Manage, organize, and code a variety of data effectively and efficiently (data may include qualitative interview transcripts, social media, earned media, investor and analyst coverage reports, and press releases)
  • Build keyword-based queries to collect data
  • Analyze large-scale conversations across social listening platforms to identify trends, unmet needs, and shifts in perception across the treatment journey for patients and providers
  • Track competitor messaging, share of voice, and campaign strategies to identify whitespace and differentiation opportunities
  • Work with a larger project team to synthesize research into comprehensive analytics reports that will guide our pharmaceutical clients’ communications strategies
  • Collaborate cross-functionally with integrated teams
  • Help us to ensure we are systematizing our processes and leveraging proprietary tools and software to be as efficient as possible

Requirements

  • Bachelor’s degree at an accredited college or university
  • 1-3 years of experience, with a majority in at least one of the following areas: healthcare/pharmaceutical marketing/PR/advertising, strategic planning, digital/social strategy, digital/social analytics, social listening, primary/syndicated research
  • General understanding of the digital and social media landscape and passion for social media analysis
  • Familiarity with basic keyword development and/or Boolean query building
  • Familiarity with social, digital, and analytics platforms such as Brandwatch, Quid, Meltwater or Muck Rack
  • Ability to turn complex, unstructured data into a clear narrative that can be presented to technical and non-technical stakeholders alike
  • Proficiency in turning findings into concise, slide-ready outputs with clear business implications
  • Proficient in Microsoft Office tools such as PowerPoint, Excel and Word
  • Experience using generative AI tools such as ChatGPT, Gemini, and Copilot

Benefits

  • comprehensive benefit program and perks
  • free snacks to keep you running all day long
  • generous holiday and paid time off
  • options for private medical, dental, and vision plans
  • support in saving for the future
  • mental wellness coaching and support
  • access to more than 13,000 online classes with LinkedIn Learning
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Real Chemistry

3.2 Glassdoor

Real Chemistry drives the commercial success of healthcare companies by creating AI-powered, idea-driven healthcare experiences with the customer at the center. Over 2,000 experts from a wide range of disciplines collaborate without barriers under a single, unified mission: to transform what healthcare is to what it should be.

Founded in 2001
New York, New York, USA
2.5K employees (648 in marketing)
44% recommend to a friend
44% CEO approval

Traffic Signals

Monthly Visitors
53.9K
Monthly Google Ads Budget
$1.4K
Traffic Source Mix
Search
27.3%
Direct
53.5%
Referral
5.9%
Social
12.5%
Paid
0.7%

Headcount Trend

Current headcount: ~2.5K

Marketing Team

Marketing Team Size
461 (18% of company)
Median Career Experience
14 years
Median Tenure
6 years
Marketing Roles Posted (Last 30 Days)
28

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