Responsibilities

• Execute, manage, and optimize digital media campaigns and programs for agency clients, including platform media buying and direct-to-publisher programs.
• Build and maintain relationships with platform and publisher partners; assist in managing publisher relations.
• Daily campaign maintenance including pacing and performance, troubleshooting and optimization; guide analysts on proper procedures.
• Assist in developing client-facing campaign performance reports.
• Contribute to assessing media offerings and formulating proposals for new opportunities.
• Manage Prisma campaign setup, platform insertion orders, campaign artifacts, and all relevant campaign documentation for launch.
• Traffick campaign tags into platform environments.
• Run the QA process to ensure accurate implementation, pacing, and performance.
• Provide monthly auditing reports to agency partners and actualize billing/pay systems when applicable.
• Partner with offshore resources to align tasks between onshore and offshore analysts and serve as the point of contact for questions.

Requirements

• 2-4 years of digital ad experience, at an advertising agency, publisher, or ad tech provider.
• Knowledge of media planning and programmatic buying, with familiarity with Google Marketing Platform, TheTrade Desk, or similar platforms.
• Strong data management and analytical skills; able to tell the story in the data and communicate it clearly.
• Strong knowledge of DSP platforms and active campaign optimization experience.
• Ability to organize and manage detailed work; strong analytical thinking and mathematical skills.
• Excellent communication and writing skills; poised, precise, and collaborative.
• A four-year college degree.
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus for ideation, research, or content generation.

Preferred

• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.