Senior Analyst, Paid Media - CTV (Embedded Role, Entertainment Client)

New York City, NY (On-site)

$61K/yr – $94K/yrSenior Level1+ years expFull time

Posted 2 months ago

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Job Summary

Own CTV campaigns and the ROI driven optimization loop across global markets, while coordinating with the Acquisition Strategy team to translate goals into targeting and execution.

  • CTV Ownership: Lead planning, targeting, and optimization to drive efficient conversions and growth.
  • Team & Partnership: Manage CTV strategists, maintain vendor relationships, and stay ahead with platform trends.
  • Cross-Functional Alignment: Liaise with Acquisition Strategy and cross-department teams to align on goals and betas.

Job Description

Responsibilities

  • Execute global campaigns with a variety of goals (subscriber acquisition, installs, tune-ins, etc.).
  • Help lead CTV planning and media-buying across certain territories and/or brands, ensuring ROI-focused growth.
  • Keep abreast of market trends and developments, liaising with partners to identify betas and tech to drive the CTV offering forward.
  • Work with Acquisition Strategy to understand campaign goals, build targeting, and provide executional recommendations.
  • Manage CTV strategists and managers to ensure best practices and flawless campaign execution, optimizing for efficient conversions.
  • Serve as the CTV expert, platform partner, and trend-spotter.
  • Maintain and develop strong internal relationships and external media vendor partnerships.

Requirements

  • 1-2+ years of hands-on paid media experience, with at least 1 year in CTV; media agency experience preferred.
  • General understanding of Connected TV and OTT, with experience using self-service tools (e.g. Amazon DSP).
  • Ability to link media outcomes with business outcomes.
  • Problem solver with fast-paced QA skills and strong attention to detail.
  • Proven project management, self-organization, and prioritization; ability to multi-task in a growing environment.
  • Self-starter, highly motivated, good communicator, able to juggle multiple assignments.
  • Analytical with comfort in numbers and reporting.
  • Reasonable availability to respond to real-time campaign needs outside normal business hours.
  • Willingness to pitch in on ad-hoc projects and cross-functional support for other bid-based buyers.
  • Proficient in Microsoft Excel.
  • Clear communicator who can translate strategy into action.
  • Bachelor’s Degree or higher preferred.

    Benefits

    • Paid Family Care for parents and caregivers for 12 weeks or more
    • Monetary assistance for Adoption, Surrogacy and Fertility
    • Monetary assistance for pet adoption
    • Employee Assistance Programs and Health/Wellness reimbursements
    • Tuition Assistance
    • Paid time off including Flexible Time off, Vacation, Sick Days, Volunteer Days, Holidays, Identity days
    • Matching Gifts programs
    • Flexible working arrangements
    • Work Your World program allowing limited travel to an office for up to 6 weeks a year
    • Business Resource Groups supporting multiple affinities
    Starcom logo

    Starcom

    3.7 Glassdoor

    With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With almost 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellanova, McDonald's, Novartis, Samsung, Visa, WK Kellogg Company and more.

    Founded in 1936
    Chicago, Illinois, USA
    6.1K employees (2,084 in marketing)
    66% recommend to a friend
    59% CEO approval

    Traffic Signals

    Monthly Visitors
    20.1K
    Traffic Source Mix
    Search
    43.1%
    Direct
    41.6%
    Referral
    9.1%
    Social
    4.6%
    Paid
    1.1%

    Headcount Trend

    Current headcount: ~6.1K

    Marketing Team

    Marketing Team Size
    1,983 (33% of company)
    Median Career Experience
    10 years
    Median Tenure
    4.5 years
    Marketing Roles Posted (Last 30 Days)
    34

    Funding

    Total Funding
    $57.1M
    Last Raise
    $43.2M
    Series A, 1 months ago

    Funding History

    • Feb 2026
      Series A • $43.2M
    • Aug 2025
      Series A
    • May 2025
      Series A • $13.9M

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