Senior Analyst - Paid Media at American Express | New York, USA | $78K/yr – $125K/yr

American Express

Senior Analyst - Paid Media

New York, USA (Hybrid)

$78K/yr – $125K/yrSenior Level3+ years expContract

Posted 4 months ago

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Job Summary

Drive paid media planning and execution for GCS marketing to move audiences through the funnel and optimize spend.

Own day-to-day planning, execution, and optimization of paid media campaigns.
Must-have: 3+ years of paid media experience in agency or in-house settings.
Standout: Cross-functional collaboration with internal teams and external partners.

Job Description

Responsibilities

Lead day-to-day planning, execution, and optimization of paid media campaigns to support key GCS priorities
Own social paid boosting efforts to efficiently scale messages to incremental business audiences
Help define and develop audience strategies to nurture and engage upper-funnel audiences, building warmed pipelines for lower funnel treatment
Own the holistic testing backlog and reporting across audiences, creative formats, and platforms, applying learnings to inform future campaign strategies
Partner with internal marketing teams on their paid media roadmaps to plan a complimentary marketing approach that optimizes our efforts in paid channels
Collaborate closely with GCS & Enterprise paid media teams to ensure optimized targeting and media spend, leveraging best practices
Work with external media agency to support campaign planning and execution, and partner with internal creative/content teams to communicate creative asset needs and timelines, ensuring seamless, on-time launches
Contribute to integrated Go-To-Market plans, ensuring campaigns are connected across channels and effectively move audiences through the funnel

Requirements

3+ years of relevant paid media experience in an agency or in-house environment
Working knowledge of the paid media landscape, including social and digital channels, and experience collaborating with external partners
Comfort with paid media metrics and analyses to synthesize channel results and provide strategic recommendations for enhancements
Strong written and verbal communication skills, with the ability to build relationships, collaborate seamlessly across cross-functional teams, and present to leadership
Strong project management and critical thinking skills to work autonomously and meet deadlines and deliverables
Proactive, detail-oriented, and comfortable operating in a fast-paced environment
Demonstrated leadership and ambition with a desire to add to team culture, colleague engagement, and development
Curiosity and a desire to innovate and explore new platforms and approaches

Benefits

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities

American Express

Business travel doesn’t just move people from A to B, it helps ideas and innovation move forward, too. And with the most valuable marketplace, software, and services in travel, there is nowhere they can’t go with American Express Global Business Travel. With us, your Great Ideas Travel. GBT Travel Services UK Limited (GBT UK) and its authorized sublicensees (including Ovation Travel Group, Egencia and CWT) use certain trademarks and service marks of American Express Company or its subsidiaries (American Express) in the “American Express Global Business Travel” and “American Express GBT Meetings & Events” brands and in connection with its business for permitted uses only under a limited license from American Express (Licensed Marks). The Licensed Marks are trademarks or service marks of, and the property of, American Express. GBT UK is a subsidiary of Global Business Travel Group, Inc. (NYSE: GBTG). American Express holds a minority interest in GBTG, which operates as a separate company from American Express.

Founded in 2014

New York, New York, USA

32K employees (314 in marketing)

go.amexgbt.com/home