Senior Analyst, Influencer Marketing at Hilton | McLean, VA | $73K/yr – $100K/yr

Hilton

Senior Analyst, Influencer Marketing

McLean, VA (On-site)

$73K/yr – $100K/yrSenior Level2+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the influencer program with end-to-end ownership of campaigns, from sourcing and scoping to activation and post-campaign reporting, while aligning with a global operating model and measurement framework.

Identify and evaluate creators for partnerships aligned with Hilton priorities and timely cultural moments.
Establish foundational processes with regional teams to ensure clear governance and scalable collaboration.

Job Description

Responsibilities

Lead end-to-end influencer campaigns from pre-planning through post-campaign reporting, including creator sourcing, scoping, budgeting, activation, asset management and measurement-ready storytelling.
Establish foundational processes with teams, while being transparent and setting expectations.
Use expertise in the creator space to identify and evaluate creators for partnerships, mindful of Hilton priorities, social trends and upcoming cultural moments.
Manage communication across teams including talent-facing briefing calls, concepting with agencies and guiding hotels on influencer best practices.
Support the production of influencer reports, adhering to the measurement framework and translating performance into business impact.
Lead strategic campaigns and creator relationships centered around building credibility and cultural relevance for Hilton.
Lead campaign execution and fulfill media deliverables for strategic, audience-led briefs.
Implementation of Global Operating Model with Regions, ensuring strategy, process, governance and measurement are applied across regional teams.

Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,400 properties and over 1.25 million rooms, in 140 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 210 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.

Founded in 1919

McLean, VA, US

142K employees (2,597 in marketing)

stories.hilton.com