Responsibilities

• Build, implement, and QA sophisticated pixel frameworks including conversion pixels, retargeting pixels, and audience segments across all major DSPs
• Traffic, launch, and manage live programmatic campaigns across platforms including The Trade Desk, DV360, Xandr, StackAdapt, MediaMath, Amazon DSP, and others
• Monitor campaign pacing, delivery, and performance in real time — proactively optimizing bids, budgets, audiences, and creative rotations
• Develop and maintain geo-fencing, geo-targeting, and competitive conquest campaigns down to the store address level
• Build and manage custom audience segments using 1st and 3rd party data, lookalike modeling, and contextual targeting strategies
• Collaborate with account managers and clients to translate campaign goals into precise targeting and measurement strategies
• Generate performance reports and surface actionable insights on KPIs including CPM, CTR, CPA, ROAS, and viewability
• Troubleshoot pixel misfires, discrepancies, and delivery issues quickly and effectively
• Stay current on DSP updates, new inventory sources, and emerging ad tech capabilities

Requirements

• 3+ years of hands-on ad operations experience with direct DSP campaign management
• Deep expertise building and deploying pixels — including JavaScript-based tags, conversion tracking, and audience pixels — in Google Tag Manager or similar TMS platforms
• Proven experience managing live campaigns across multiple DSPs simultaneously
• Strong understanding of programmatic buying, RTB, PMP deals, and supply path optimization
• Proficiency with OTT/CTV, display, native, audio, and DOOH campaign formats
• Familiarity with geo-fencing and location-based targeting capabilities
• Analytical mindset with experience pulling and interpreting data from DSP reporting dashboards
• Excellent attention to detail and ability to manage multiple campaigns simultaneously under tight deadlines
• Strong written and verbal communication skills — comfortable presenting campaign results to clients

Preferred

• Experience in cannabis, regulated industries, or vertical-specific ad tech environments
• Familiarity with MAIDs, hashed email audiences, and cookieless identity solutions
• Experience with reporting automation using tools like Looker, Tableau, or Google Data Studio
• Prior experience at a DSP, ad network, or programmatic agency