Responsibilities

• Client portfolio: Serve as the primary point of contact for a book of brand and agency clients across the Central and Eastern US - managing relationships, expectations, and strategic direction across verticals including Entertainment, QSR, CPG, Retail, and Pharma.
• Campaign excellence: Oversee end-to-end programmatic campaign execution across major DSPs - from onboarding and trafficking through pacing, optimization, and wrap reports. Translate client KPIs into precise activation strategies across Managed Service, PMPs, and Programmatic Guaranteed deals. Hold yourself accountable to delivery.
• Data storytelling: Analyze campaign performance with a critical eye, surface insights that aren't obvious, and build client-facing narratives that connect Unity's supply to upper- and mid-funnel brand outcomes - VCR, viewability, brand lift, reach/frequency, and beyond. Help clients understand not just what happened, but what it means for their brand.
• Troubleshooting and escalation: Own the diagnosis of delivery issues, pacing discrepancies, PMP/PG deal failures, and third-party verification conflicts. Work cross-functionally with Ad Ops, Product, and Finance to reach resolution quickly and communicate clearly throughout.
• Revenue growth: Proactively identify upsell and expansion opportunities within your accounts. Lead strategic planning conversations, propose incremental investment with a clear business case, and close those upsells with the support of your sales partners.
• Audience strategy: Guide clients on how to leverage Unity Audience Hub - including Unity's unique gameplay and behavioral signals, 1PD CRM integration, and 3PD foundations from partners like Experian, Attain, and Foursquare - to build targeting strategies unavailable anywhere else in mobile.
• Client education and QBRs: Lead quarterly business reviews, platform training sessions, and reporting readouts. Advise clients on format selection across Unity's creative suite - full screen video, interactive end cards, playable ads, shoppable units, and dynamic creatives - matching format to funnel stage and KPI.
• Process and tooling: Contribute to workflow improvements, shared playbooks, and internal efficiency efforts. Use AI tools (Claude, Gemini, and others) to streamline your own workflows and raise the bar for how the team operates.