Senior Account Manager, Lifecycle Marketing at Propel | Nashville, TN

Propel

Senior Account Manager, Lifecycle Marketing

Nashville, TN (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize end-to-end lifecycle programs across email, push, SMS, WhatsApp, and in-app for a 6–8 client portfolio, balancing onboarding, activation, engagement, win-back, and reactivation to drive retention and revenue.

Leadership: coach a two-person Retention Marketing Specialist pod and elevate team capabilities toward Propel leadership.
Delivery and QA: ensure every send meets strategy, copy, segmentation, deliverability, and measurement standards before launch.
Data-informed planning: translate cohort retention and flow revenue signals into concrete 30/60/90-day plans and coordinate with CDP/analytics and ESP partners.

Job Description

Leadership: coach a two-person Retention Marketing Specialist pod and elevate team capabilities toward Propel leadership.
Delivery and QA: ensure every send meets strategy, copy, segmentation, deliverability, and measurement standards before launch.
Data-informed planning: translate cohort retention and flow revenue signals into concrete 30/60/90-day plans and coordinate with CDP/analytics and ESP partners.

Propel

We help businesses access the best talent in order to achieve their goals. In an increasingly digital world, we provide a human touch, building long-lasting relationships and trust, through absolute transparency.

Founded in 2001

London, England, GBR

60 employees (7 in marketing)

www.propel-together.com