Senior Account Executive, Paid Media - Health & Wellness at Burson | New York, USA | $40K/yr – $85K/yr

Burson

Senior Account Executive, Paid Media - Health & Wellness

New York, USA (Hybrid)

$40K/yr – $85K/yrSenior LevelFull time

Posted 4 months ago

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Job Summary

The role focuses on paid social and integrated digital media in healthcare, with responsibilities spanning campaign development, planning support, cross-functional collaboration, budget and invoicing, performance analysis, and vendor relationships. Requirements include 2-4 years in paid media, familiarity with Meta/LinkedIn/TikTok etc, strong analytics, and knowledge of pharma advertising regulations.

Job Description

Responsibilities

Assist in the development, execution, and optimization of primarily paid social campaigns, while learning and growing though other integrated digital media channels in the healthcare space, including, but not limited to endemic display, HCP channels, SEM, video, etc.
Support digital media planning efforts for assigned accounts by conducting research, gathering audience insights, and contributing to strategic recommendations for pharma and healthcare clients.
Coordinate with cross-functional teams, including account management, creative, and analytics, to ensure paid media campaigns align with brand objectives and regulatory guidelines.
Assist in managing campaign budgets, primarily managing paid media vendor invoicing, ensuring accurate pacing and invoice management.
Monitor and analyze campaign performance, preparing reports and actionable insights to improve efficiency and effectiveness.
Collaborate with media vendors and platform partners to stay ahead of industry trends, emerging ad technologies, and best practices.
Support client communication, providing updates and insights on campaign performance and optimizations.

Requirements

2–4 years of experience in paid media, performance marketing, or digital advertising.
Foundational understanding of paid social media channels, as well as light experience across integrated digital (programmatic, display, search, endemic).
Traditional media planning experience (print, broadcast, out-of-home) is preferred
Experience working with social ad platforms such as Meta (Facebook/Instagram), LinkedIn, TikTok, Snapchat, Reddit.
Strong analytical skills with the ability to interpret data and provide actionable recommendations.
Familiarity with pharmaceutical advertising regulations and experience working within MLR (Medical, Legal, Regulatory) review processes is a plus.
Excellent organizational skills with the ability to manage multiple projects in a fast-paced environment.
Strong communication skills, both written and verbal, with a keen attention to detail.
Proficiency in Microsoft Excel, PowerPoint, Mediaocean (or equivalent) and analytics tools such as Google Analytics or Adobe Analytics.
Experience working in and contributing to an inclusive and collaborative environment.
Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups.

Preferred

Traditional media planning experience (print, broadcast, out-of-home) is preferred
Familiarity with pharmaceutical advertising regulations and experience working within MLR (Medical, Legal, Regulatory) review processes is a plus
Experience working in and contributing to an inclusive and collaborative environment.
Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups.

Benefits

We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome.
Our robust benefits and people programs include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent.

Burson

Burson is the global leader in communications, purpose-built to create value for our clients through reputation. We reinvent how reputation creates competitive advantage for our clients, so they can lead today and far into the future.

New York, New York, US

3.6K employees (764 in marketing)

www.bursonglobal.com