Responsibilities

• Work cohesively and supportively alongside team
• Have and maintain solid relationships with influencers specifically in the beauty space
• Participate in important client communications and continually raise the bar across influencer and experiential activations participating in meetings and conference calls in a professional, educational and confident manner
• Help client relationship(s) and expectations; delivering top notch assignments on time while managing project expectations
• Influencer outreach on agency accounts - including organic seeding and paid partnerships
• Monitor influencer trends and viral campaigns
• Have a thorough background and immersive understanding of all social media platforms, specifically TikTok, Instagram, and YouTube, including trends, functionality, tools, performance, influencer marketing, and analytics
• Oversee coverage platforms to increase analytic reporting for clients and campaigns
• Creative mindset, constantly churning out innovative ideas for projects and story angles
• Escalate client needs and expectations to senior team members as needed

Requirements

• Experience: 4+ years full-time working experience in beauty PR/Influencer Marketing. Must have agency experience and access to reliable transportation.
• At least 4 years of experience in influencer marketing, PR, talent management, social media, or agency account management
• Established relationships with beauty influencers, creators, and talent managers
• Deep understanding of TikTok, Instagram, and YouTube ecosystems, including trends, platform tools, analytics, and creator best practices
• Proven experience supporting or managing influencer campaigns from outreach through reporting and recap
• Strong communication skills with confidence participating in client meetings, presentations, and calls
• Experience managing multiple projects simultaneously while meeting deadlines in a fast-paced agency environment
• A strong pulse on beauty trends, viral moments, and creator culture
• Comfort with influencer outreach, organic seeding, and paid partnership coordination
• Analytical mindset with ability to interpret performance data and communicate campaign ROI

Preferred

• Creative thinking ability: someone who brings fresh ideas and campaign concepts to the table
• Experience working cross-functionally with internal teams and external partners