Own influencer relations and social health & life sciences campaigns by leading end-to-end programs from discovery to measurement, while coordinating with cross-functional teams to hit client revenue objectives.

• influencer identification, vetting, negotiation, content direction, relationship management, and performance measurement across healthcare campaigns.
• Strategic direction to influencers for organic, earned or sponsored content and collaboration with agency teams, clients and influencers/their agents to produce high-performing content.
• Contracting, invoicing, data collection on influencer audiences and post-specific metrics, and management of multiple client deliverables and workflows.

Requirements

• minimum of 3-4 years of integrated marketing and/or communications experience at an agency working with healthcare, pharma, biotech, personal health or related accounts, including 1-2 years of hands-on influencer program strategy and execution.
• Demonstrated success in end-to-end influencer relations, including hands-on experience in identification, vetting, negotiation, creative and content direction, relationship management, measurement and analysis.
• Use of various influencer vetting and reporting tools required.
• Ability to work collaboratively in a team setting: must be a consummate team player who brings a passionate, positive, high-energy approach to client service and delivering results.
• Ideal candidate should possess excellent relationship skills; be a good listener; respect the expertise of others; and have ability to motivate and generate effective action from all levels of the organization.
• Understanding of integrated communications plans. Genuine curiosity and interest in moving audiences from awareness to engagement to action across a mix of communications platforms.
• Understanding of the role of owned, earned and paid media in an integrated communications or marketing plan and how influential voices best fit into it.
• Content planning and storytelling experience. Ability to help translate brand messages and complex information into creator-appropriate content and sharable social narratives.
• Understanding of various filters and benchmarks that make someone influential for a given brand, therapeutic area, category or sector.

Benefits

• A range of medical, dental, vision, 401(k) matching, paid time off and/or other benefits also are available.