Responsibilities

• Strategic Client Partnership - Act as primary advisor to top-tier clients, translating business goals into clear strategies and measurable KPIs. - Provide thought leadership on social-first, creator-led, and platform-native approaches; stay ahead of trends and paid/platform capabilities. - Navigate sensitive client needs with composure; proactively de-risk issues and strengthen trust. - Serve as the main link between brand and creators/talent managers; define influencer strategy and measurement frameworks. Growth & Financial Management - Drive organic growth via upsell/cross-sell; shape new scopes, pricing, and margin targets. - Lead/co-lead pitches and RFPs using competitive analyses, case studies, and social playbooks. - Package and price creator/influencer programs, performance-based models, and integrated talent + paid amplification + social commerce. - Negotiate creator rates, usage, and licensing; own portfolio financial health (forecasting, resourcing, budgets, burn, margin) using Asana and Kantata; enforce scoping/change orders/contracts. Team Leadership & Culture - Lead, mentor, and motivate Account Directors/Managers/Executives; set clear expectations and growth plans; celebrate wins and coach through losses. - Delegate effectively, empowering ownership while stepping in decisively when needed. - Champion collaborative, cross-functional ways of working across creative, strategy, production, and media. - Upskill teams on creator best practices (contracting/licensing, benchmarking, content feedback, disclosure compliance, paid whitelisting) and train on creator management platforms. Delivery, Optimization & Operational Excellence - Lead end-to-end creator campaigns from brief to reporting, including sourcing/vetting talent (micro to celebrity), timelines, briefs, content approvals, and daily comms with talent management. - Oversee paid and organic social programs—including influencer strategies—on TikTok, Instagram, and YouTube; track performance (e.g., engagement rates), ensure KPI attainment, ROI storytelling, and executive-ready reporting. - Identify performance trends and run strategic optimizations; partner with talent managers/marketplaces/platforms to maximize distribution, whitelisting, and brand safety. - Ensure efficient content workstreams and conflict resolution; model ATTN’s values: Make It Smart, Make It Great, Make It Matter.

Requirements

• 10+ years in account management, marketing, or public relations within creative/advertising/media/PR agencies, with a proven record leading large or complex accounts.
• 5+ years leading creator/influencer programs at scale, including sourcing, negotiation, briefing, whitelisting/allowlisting, and content usage and licensing.
• 4+ years managing and mentoring teams with strong cross-functional leadership.
• Strong relationships with talent agencies, creator platforms, and influencer tech partners; fluency in affiliate/social commerce models and tracking.
• Deep, current expertise in social media across paid and organic; fluency in platform capabilities, influencer strategies, audience targeting, and social KPIs.
• Demonstrated business development success: upsell/cross-sell, leading pitches, SOW development, pricing, and negotiation.
• Strong financial acumen: budgeting, forecasting, resourcing, margin management; experience with Asana and Kantata or similar tools.
• Executive presence with excellent communication, presentation, and negotiation skills; comfortable engaging C-suite stakeholders.
• Proactive, solutions-oriented problem solver who performs under pressure and anticipates challenges.
• The role is located in Los Angeles or New York; candidates can be based in LA or NY.

Preferred

• Education: Bachelor’s degree in Marketing, Business, Communications, or related field; advanced degree a plus.