Drive ABM strategy and demand-gen execution for enterprise SaaS, coordinating multi-channel campaigns and ROI-driven budgets.

• Own design and operation of ABM for strategic & enterprise accounts.
• Must-have: 5–7 years in account-based marketing with integrated demand gen in B2B Enterprise SaaS.
• Standout: proven budget ownership ($2M-5M+) and cross-functional executive reporting.

Responsibilities

• Design, own, and operationalize the ABM strategy for strategic & enterprise accounts
• Serve as lead project manager over the ABM motion: leading weekly game plan meetings, summarizing monthly executive report outs, tracking pipeline contribution from ABM programs and other KPIs leveraging data from Salesforce, Gong, and Hubspot.
• Build and launch multi-channel, account-centric campaigns including targeted advertising, email marketing, personalized content, sales-aligned outreach sequences, sponsored partnerships, and collaboration with Event Marketing on field/event activations.
• Recommend, contract, and implement ABM and demand gen tools that leverage AI to streamline manual work, improve personalized content experiences, and deliver targeted ads.
• Partner with Product Marketing to develop GTM promotional plans to amplify Tier 1-2 launches.
• Stand up and optimize email nurture programs aligned to both account-based and inbound motions.
• Own paid acquisition across digital channels (Google, LinkedIn, sponsored content), continuously testing and optimizing performance to drive pipeline creation.
• Lead website conversion rate optimization and SEO/GEO strategy on Plenful.com, improving demo conversion rates and organic visibility to create a more predictable inbound pipeline.
• Own the forecasting and delivery of all demand gen budgets across paid media, ABM platforms, sponsored content and tooling, optimizing for ROI.

Benefits

• Comprehensive Benefits Package : Enjoy unlimited PTO, fully covered health insurance (medical, dental, and vision), meal stipend, health & wellness stipend, 401(k) matching, and stock options
• Mission-Driven, World-Class Team: Join an exceptional group of professionals aligned around a meaningful mission and committed to making an impact
• Opportunities for Growth: Strengthen your partnership expertise through collaboration with experienced, high-performing leaders across the organization
• Flexible Hybrid Work Environment: This position is would be based out of our downtown San Francisco office 2 days a week.