Search Marketing Specialist at Narratent Digital Marketing | Chicago, IL

Narratent Digital Marketing

Search Marketing Specialist

Chicago, IL (On-site)

$67K/yr - $84K/yr (Est.)Mid Level3+ years expContract

Posted 2 months ago

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Job Summary

Drive paid search success by owning Google Ads strategy, measurement, and optimization across campaigns, audiences, and conversion tracking to lift CPC, CTR, and conversions.

Campaign strategy and structure ownership across campaigns, ad groups, keywords, and audiences
Ad copy testing and landing page experiments to improve performance
Tracking, analytics, and data-driven optimization using GA4 and GTM

Job Description

Responsibilities

Keyword research and audience research, plus competitive analysis
Build, launch, monitor, and optimize Google Ads campaigns
Manage campaign structure including campaigns, ad groups, keywords, audiences, and targeting
Write and optimize ad copy for performance
Implement and monitor conversion tracking through Google Analytics, Google Tag Manager, and related platforms
Analyze campaign performance and recommend strategic optimizations
Conduct A/B testing on ad copy, landing pages, and campaign structures
Improve CPC, CTR, conversion rates, and overall campaign efficiency
Create weekly and monthly performance reports with actionable insights
Collaborate with internal creative, strategy, and web teams

Requirements

3+ years of hands-on Google Ads / Paid Search experience
Agency experience strongly preferred
Experience managing local and lead-generation campaigns
Strong understanding of Google Analytics 4 (GA4)
Experience with Google Tag Manager and conversion tracking setup
Ability to interpret campaign data and make strategic recommendations
Strong communication and organizational skills
Experience working independently while maintaining responsiveness and accountability
Based in Chicago or surrounding areas preferred

Preferred

Experience with Meta Ads is a plus
Familiarity with Looker Studio or dashboard reporting tools
Experience supporting multi-location businesses
Experience collaborating with creative and web development teams
Understanding of CRO (conversion rate optimization) principles

Narratent Digital Marketing

Narratent is a strategic, creative, and digital agency headquartered in Chicago. We are an organization of consultants, strategists, creatives, and marketers on a mission to make life more interesting and start movements.

Founded in 2019

Chicago, Illinois, USA

11 employees (5 in marketing)

narratent.com