Search Engine Optimization Specialist

New York City, NY (On-site)

$110K/yr – $130K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own end-to-end SEO program: build a robust strategy, run regular audits, monitor performance, prioritize data-driven initiatives, and guide content and site changes to improve rankings.

  • SEO Strategy & Execution: develop a robust strategy, align with analytics, and drive ranking outcomes across pages and categories.
  • Technical & Content Oversight: lead audits, maintain crawlability/speed, request fresh content, and implement interlinking and link-building plans.

Job Description

Responsibilities
  • Develop a viable/robust SEO strategy based on SEO best practices and data analytics
  • Conduct regular Technical and On-Page SEO audits to determine opportunities and identify areas for improvement
  • Monitor and set up maintenance/alert system for when things break or are underperforming (crawlability, site structure/technical, speed, XML Sitemaps, canonical tags, meta data, redirects, etc)
  • Prioritize projects, initiatives and areas of focus based on data analysis
  • Conduct keyword research for individual projects
  • Track and provide regular status reports on ranking positions
  • Request appropriate content and/or refresh existing content to support Search engine ranking needs
  • Request additions and/or modifications to existing category and/or landing pages
  • Develop and implement link building and interlinking strategies
  • Coordinate with other departments (e.g. Social, Buying, Categorization, IS, OLM, etc.) to support SEO related initiatives
  • Provide guidance on website projects/initiatives to ensure compliance with SEO strategy and best practices
Requirements
  • Strong analytic skills, high attention to detail and accuracy
  • Proven SEO experience
  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM
B&H Photo Video logo

B&H Photo Video

B&H is proud to have been named by Forbes as one of America's Best Mid-Size Employers in 2018.View a list of our open jobs at www.bhphoto.com/careers.B&H is world renowned as the place to be for all your photo, video, pro audio and digital imaging needs. In 50 years of existence, B&H has established itself as both a Super Store located in the heart of New York City as well as an on-line resource that caters to photo and video enthusiasts -- professional and amateur alike. Long known as "The Professional Source", consumers worldwide look to B&H for knowledgeable guidance when purchasing cameras and related accessories. Why do our clients like to do business with B&H? Our award-winning customer service department, our sales staff's product knowledge, the largest, most extensive inventory in the industry (more than 300,000 items), our user-friendly website, rapid order fulfillment and prompt delivery are just a few of the reasons.B&H offers competitive salaries, medical benefits, a 401K plan, employee discounts, and equally important, an opportunity to grow within a high-energy company that continues to grow by leaps and bounds.

Founded in 1973
New York, New York, USA
2.2K employees (599 in marketing)

Traffic Signals

Monthly Visitors
13.1M
Traffic Source Mix
Search
43.3%
Direct
48.6%
Referral
4.6%
Social
2.1%
Paid
1.3%

Headcount Trend

Current headcount: ~2.3K

Marketing Team

Marketing Team Size
334 (15% of company)
Median Career Experience
14 years
Median Tenure
11.4 years
Marketing Roles Posted (Last 30 Days)
3