Search Engine Optimization Specialist

New York City, NY (On-site)

$110K/yr – $130K/yrMid LevelFull time

Posted 3 months ago

Job Summary

Own end-to-end SEO program: build a robust strategy, run regular audits, monitor performance, prioritize data-driven initiatives, and guide content and site changes to improve rankings.

  • SEO Strategy & Execution: develop a robust strategy, align with analytics, and drive ranking outcomes across pages and categories.
  • Technical & Content Oversight: lead audits, maintain crawlability/speed, request fresh content, and implement interlinking and link-building plans.

Job Description

Responsibilities
  • Develop a viable/robust SEO strategy based on SEO best practices and data analytics
  • Conduct regular Technical and On-Page SEO audits to determine opportunities and identify areas for improvement
  • Monitor and set up maintenance/alert system for when things break or are underperforming (crawlability, site structure/technical, speed, XML Sitemaps, canonical tags, meta data, redirects, etc)
  • Prioritize projects, initiatives and areas of focus based on data analysis
  • Conduct keyword research for individual projects
  • Track and provide regular status reports on ranking positions
  • Request appropriate content and/or refresh existing content to support Search engine ranking needs
  • Request additions and/or modifications to existing category and/or landing pages
  • Develop and implement link building and interlinking strategies
  • Coordinate with other departments (e.g. Social, Buying, Categorization, IS, OLM, etc.) to support SEO related initiatives
  • Provide guidance on website projects/initiatives to ensure compliance with SEO strategy and best practices
Requirements
  • Strong analytic skills, high attention to detail and accuracy
  • Proven SEO experience
  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM
B&H Photo Video logo

B&H Photo Video

B&H is proud to have been named by Forbes as one of America's Best Mid-Size Employers in 2018.View a list of our open jobs at www.bhphoto.com/careers.B&H is world renowned as the place to be for all your photo, video, pro audio and digital imaging needs. In 50 years of existence, B&H has established itself as both a Super Store located in the heart of New York City as well as an on-line resource that caters to photo and video enthusiasts -- professional and amateur alike. Long known as "The Professional Source", consumers worldwide look to B&H for knowledgeable guidance when purchasing cameras and related accessories. Why do our clients like to do business with B&H? Our award-winning customer service department, our sales staff's product knowledge, the largest, most extensive inventory in the industry (more than 300,000 items), our user-friendly website, rapid order fulfillment and prompt delivery are just a few of the reasons.B&H offers competitive salaries, medical benefits, a 401K plan, employee discounts, and equally important, an opportunity to grow within a high-energy company that continues to grow by leaps and bounds.

Founded in 1973
New York, New York, USA
2.2K employees (599 in marketing)

Salaries

Posted range

$110K/yr – $130K/yr

Taken straight from the job posting.

See all B&H Photo Video salaries

Traffic Signals

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Traffic Source Mix
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Referral
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Paid
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Headcount Trend

Current headcount: ~2.3K
B&H Photo Video logo

Search Engine Optimization Specialist

B&H Photo Video · New York City, NY · On-site