Responsibilities

• Team up with Product Management to surface standout Roku OS features that reinforce our positioning and differentiation
• Build a unified marketing strategy for OS feature launches that brings together products, programs, and channels in one cohesive narrative
• Partner with our creative teams to develop communications and storytelling that highlight the importance of these experiences for consumers, partner and the broader industry
• Be a cross-functional leader by managing OS-specific communications from briefing, planning, creative development, implementation, and reporting across multiple consumer touchpoints including PR, websites, retail, mobile apps, videos and more
• Get to know our audiences deeply—and adjust messaging to resonate with each of them
• Spot fresh opportunities and new touchpoints where the brilliance of Roku OS can shine and influence TV and streaming player purchase decisions

Requirements

• 5+ years in entertainment or consumer tech

Preferred

• hardware or services
• A collaborative spirit and the superpower to bring crossunctional teams together
• Comfort with ambiguity and a knack for uncovering new possibilities
• Hands-on GTM planning and execution experience with strong attention to detail
• Analytical chops to turn data into clear recommendations
• Confident and clear communicator regardless of the audience

Benefits

• Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families.
• Our comprehensive benefits include global access to mental health and financial wellness support and resources.
• Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension).
• Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs.
• It\u2019s important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.