Product Marketing Retention Manager
Maslow Media Group, Inc.
USA (Remote)
$60/hr - $75/hrIn-houseFull-timeSenior level2+ years exp.
19 hrs ago
Retention Strategist - DTC eCommerce (US-Based, Remote) Full-Time
USA (Remote)
$75K/yr – $95K/yrMid Level2+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive retention growth for DTC brands by owning multi-channel lifecycle programs, guiding a pod to execute flows, campaigns, and optimization that improve LTV and profitability.
- Own the retention strategy across client portfolios and lead a small pod
- Must-have: 2+ years Klaviyo experience managing DTC accounts
- Standout: Dedicated execution pod and access to leading tools for retention marketing
Job Description
Responsibilities
- Own the retention strategy across your client portfolio - flows, campaigns, segmentation, SMS, and lifecycle health
- Use data to identify the highest-leverage opportunities in each account and build a clear plan to capture them
- Brief and direct your pod (email specialist + designer) so execution runs without you being in the weeds
- Lead client relationships - monthly reporting, strategy presentations, and hard conversations when performance dips
- Think beyond in-platform metrics - connect your work to LTV, repeat purchase rate, CAC payback, and contribution margin
- Collaborate cross-functionally with paid social and Google pods on multi-channel clients
- Stay ahead of platform changes, emerging tools, and what's working across the DTC retention space
Requirements
- 2+ years of hands-on Klaviyo experience managing DTC eCommerce accounts - flows, campaigns, segmentation, and deliverability
- Proven track record of driving measurable retention results for real brands - you speak in outcomes, not activities
- Strong commercial instinct - you think in revenue and profit, not just open rates and click-throughs
- Client-facing experience - you're comfortable owning the relationship, presenting strategy, and navigating difficult conversations
- Experience managing or directing a small team or pod
- Strong project management skills - you stay ahead of deadlines and don't wait to be chased
- Excellent written and verbal communication skills
- SMS experience via Klaviyo or Postscript is a strong plus
- Familiarity with analytics tools beyond Klaviyo - Hiro Analytics, Triple Whale, or similar is a bonus
- A 2-minute intro video is required to be considered - applications without one will not be reviewed
Benefits
- Base salary $75,000-$95,000 depending on experience
- A dedicated execution pod so you can stay focused on strategy
- Access to industry-leading tools including Klaviyo, Hiro Analytics, Maverick, Alia, and PostPilot
- Monthly training and account reviews with top DTC marketers and retention practitioners
- Real upward mobility - we promote from within and are actively building this department
- Work across a diverse portfolio of established DTC brands in fashion, health & fitness, jewelry, beauty, and more
- A tight-knit team of eCommerce marketers and entrepreneurs - many of whom have owned, run, and exited their own ventures
- A culture built on Kaizen, openness and candor, and genuine client-first thinking
Right Hook Digital
Right Hook Digital is a Facebook advertising & growth marketing agency helping brands achieve high ROI.We collaborate with brands to amplify content and create campaigns that get consumed by the right audience and drive actual business results.We're a motley crew of digital specialists, entrepreneurs, creatives and data-nerds that live and breathe social & tech.Most importantly, we know that it's not about us, and all about you.Your business. Your goals. Your success.We are your Right Hook.
Traffic Signals
Monthly Google Ads Budget
$106
Marketing Team
Median Career Experience
15 years
Median Tenure
8.2 years
