Retention Marketing Specialist

Cerritos, CA (On-site)

$75K/yr – $90K/yrMid LevelFull time

Posted 6 weeks ago

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Job Summary

Own paid social and affiliate performance with data-driven optimization, testing, and cross-functional collaboration to move KPIs and YOY growth.

  • Own channel strategy and optimization across paid social and affiliate programs using 1st/3rd party data and creative testing.
  • Drive performance through A/B testing, data analysis, and asset sourcing with Influencer Relations and Brand Marketing.
  • Scale with automation tools, pixels, and catalogs while building landing pages and reporting to guide decisions.

Job Description

Responsibilities

  • Work with manager to execute strategy for paid social and affiliate marketing channels according to business KPIs and YOY growth goals
  • Analyze performance and data of managed channels on an ongoing basis to ensure optimal performance
  • A/B test creative and bid strategies
  • Create relevant advertising audiences using 1st and 3rd party data
  • Support social commerce and shoppable content across platforms such as Instagram, TikTok, etc.
  • Partner with new affiliates, review & approve applications, and cultivate relationships w/ existing ones
  • Create reports and documents that track and provide critical feedback regarding the effectiveness of marketing campaigns, activities, and promotions
  • Leverage platform automation and AI-driven tools (e.g., Advantage+, Performance Max) to scale and optimize campaigns
  • Implement marketing pixels and product feeds, including server-side tracking and conversion APIs
  • Build basic ad creative from our lifestyle image and video library using Photoshop, Canva, and/or CapCut optimized for performance (logo application, on-screen text cues, overlays, hooks, resizing for placements)
REVOLVE logo

REVOLVE

3.3 Glassdoor

REVOLVE is the next-generation fashion retailer for Millennial and Generation Z consumers. As a trusted, premium lifestyle brand, and a go-to online source for discovery and inspiration, we deliver an engaging customer experience from a vast yet curated offering totaling over 45,000 apparel, footwear, accessories and beauty styles. Our dynamic platform connects a deeply engaged community of millions of consumers, thousands of global fashion influencers, and more than 500 emerging, established and owned brands. Through 16 years of continued investment in technology, data analytics, and innovative marketing and merchandising strategies, we have built a powerful platform and brand that we believe is connecting with the next generation of consumers and is redefining fashion retail for the 21st century. For more information please visit www.revolve.comAt REVOLVE the most successful team members have a thirst and the creativity to make this the top e-commerce brand in the world. With a team of 1,000+ based out of Cerritos, California we are a dynamic bunch that are motivated by getting the company to the next level. It’s our goal to hire high-energy, diverse, bright, creative, and flexible individuals who thrive in a fast-paced work environment. In return, we promise to keep REVOLVE a company where inspired people will always thrive.

Founded in 2003
Cerritos, California, USA
1.1K employees (285 in marketing)
54% recommend to a friend
66% CEO approval

Traffic Signals

Monthly Visitors
16.2M
Monthly Google Ads Budget
$1M
Traffic Source Mix
Search
30.1%
Direct
61.3%
Referral
4.4%
Social
2.5%
Paid
1.5%

Headcount Trend

Current headcount: ~1.1K

Marketing Team

Marketing Team Size
131 (11% of company)
Median Career Experience
5 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Last Raise
Private Equity, 12 years ago

Funding History

  • Feb 2014
    Private Equity

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