Responsibilities

• Own and drive the overarching retention strategy across key channels, including email, SMS, direct mail, and other retention channels for both Kindred Bravely and Storq, ensuring cohesive and data-driven campaigns that enhance customer engagement and retention for each brand.
• Utilize advanced data analytics from multiple platforms (Klaviyo, Shopify, Lifetimely, Claude, etc) to identify customer insights, trends, and opportunities for improving customer retention and loyalty.
• Continuously improve email and SMS campaign performance through advanced segmentation strategies, personalization, and A/B testing, driving higher engagement, conversion rates, and improved customer retention.
• Manage and test behavioral-based marketing automation via email and SMS to improve conversion and find new retention revenue opportunities.
• Utilize subscriber behavioral data to identify high-value customer segments and develop targeted marketing strategies to increase revenue and reduce churn.
• Oversee on-site lead capture efforts with a comprehensive lead nurturing strategy, optimizing conversion rates and customer acquisition through personalized, data-backed approaches.
• Partner with the Paid Media team to identify customer opportunities and co-create innovative strategies for re-engagement, driving customer loyalty and reducing churn.
• Own weekly and monthly reporting across all retention channels, continuously analyzing performance metrics to identify optimization opportunities and enhance campaign results.
• Oversee email and SMS marketing calendar and go-to-market strategy in partnership with the Email Marketing Specialist.
• Collaborate with Site Merchandising and Paid Media to implement learnings and improve customer experience,

Requirements

• Bachelor’s degree in a related field (e.g. Marketing, Communications, Business).
• 5+ years hands-on experience managing email, SMS, and loyalty programs in DTC eCommerce, preferably within apparel, wellness, or CPG brands.
• Team management experience
• Klaviyo and Shopify experience preferred
• Experience with a wide range of loyalty and referral platforms a plus
• Exceptional data analysis and Excel skills.
• Proficiency in GA4.
• Effective communication and presentation skills.

Preferred

• Klaviyo and Shopify experience preferred
• Experience with a wide range of loyalty and referral platforms a plus

Benefits

• Employer-sponsored Medical, Dental, Vision as well as voluntary benefits including life Insurance, Critical Illness Insurance, and Healthcare and Dependent Care FSAs.
• 4% Retirement matching after 6 months of employment.
• Paid parental leave program after 1 year.
• Monthly "Random Act of Generosity".
• 40% off product discounts on the Kindred Bravely and Storq website and 15% off for friends and family!