Responsibilities

• Own retention marketing strategy across email and CRM channels
• Define the campaign calendar, audience segmentation, and messaging priorities
• Brief and direct creative partners — whether in-house or external — on content, A/B testing frameworks, and performance targets
• Build, optimize, and expand lifecycle automations — welcome series, post-purchase, replenishment, winback, re-engagement, and sunset flows
• Develop and refine segmentation strategy using behavioral, purchase, and cohort-level data
• Translate email performance data into actionable strategy shifts across campaigns and flows
• Manage and grow the SMS channel as a retention and engagement tool
• Coordinate SMS and email cadence to maximize impact without subscriber fatigue
• Own the subscription program end-to-end — strategy, offers, cadence, portal experience, and reporting
• Design and test churn intervention flows and save offers
• Drive subscriber lifetime value and reduce voluntary and involuntary churn
• Track and report on retention KPIs including repurchase rate, churn, LTV, and customer cohort performance
• Maintain data accuracy and alignment across e-commerce, email, subscription, and attribution platforms

Requirements

• 2–4 years of experience in DTC retention or lifecycle marketing, ideally in CPG or wellness
• Hands-on experience building and optimizing email flows and campaigns
• Experience managing subscription programs and churn reduction strategies
• Familiar with tools like Klaviyo, Stay.ai, and Triple Whale, and comfortable working within the Shopify ecosystem
• Comfortable owning strategy while managing creative execution through in-house teams or external partners
• Organized, proactive, and excited to build in a fast-moving environment

Preferred

• Has worked with a DTC brand doing $5M+ in annual online revenue
• Experience managing or growing an SMS program
• Understands the interplay between retention, acquisition, and brand — not just open rates
• Experience marketing in regulated or rapidly evolving industries where traditional channels are constrained

Benefits

• Fully remote with unlimited PTO
• $500/month QSEHRA health insurance reimbursement
• Performance bonus and product perks