Retention Marketing Manager

Burlington, VT (Remote)

$75K/yr – $85K/yrMid Level3+ years expFull time

Posted 7 days ago

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Job Summary

Own and optimize lifecycle marketing across email, SMS, and CRM to engage, retain, and reactivate Burton customers through targeted flows, segmentation, and data-driven experimentation.

Lead end-to-end lifecycle campaigns from onboarding to re-engagement
Drive data-informed optimization of segmentation, content, and timing
Collaborate across creative, analytics, and paid media to ensure a seamless customer journey

Job Description

Responsibilities

Develop and execute targeted email, SMS, and CRM campaigns to engage, retain, and reactivate customers.
Own email automation workflows, including welcome series, abandoned cart flows, post-purchase sequences, re-engagement campaigns, and more as well as any category (i.e. Anon, Hardgoods, Softgoods) or product specific flows (e.g. StepOn or AK).
Implement segmentation and personalization strategies to optimize performance.
Analyze customer data to identify opportunities for lifecycle marketing improvements.
Partner with creative teams to develop compelling content, messaging and design.
Continuously test and optimize subject lines, content, send times, and audience segments.
Leverage customer insights to build data-driven retention strategies.
Work closely with analytics to measure performance, customer churn, repeat purchase rates, and LTV.
Identify and implement strategies to increase retention and repeat purchase behavior.
Collaborate with paid media and acquisition teams to ensure a seamless transition from new customer acquisition to retention efforts.

Burton

Lorsque Montague BURTON crée sa marque en 1900 à Chesterfield en Grande-Bretagne, il poursuit le rêve d’offrir à tous une mode actuelle et de qualité.En 1925, BURTON devient la plus grande chaîne de magasins au monde.En 1946, BURTON traverse la Manche et devient quelques années plus tard... BURTON of London.Aujourd'hui Burton of London se réinvente, devient BURTON et retourne à son ADN qu'est la mode pour Hommes.Une mode masculine au style classique, élégant, et intemporel!Parce qu'il nous tient à coeur de perpétuer le savoir-faire Tailoring, de réinventer le French Flair et de produire une collection eco-responsable.Notre ambition: devenir LE lieu de destination plaisir pour les hommes où ils pourront redécouvrir la marque Burton mais également d'autres marques partenaires tendances issues d'autres univers (maroquinerie, accessoires, outdoor..)BURTON est aujourd’hui en France un acteur majeur du prêt-à-porter masculin, qui s’appuie sur un réseau commercial d'une cinquantaine de magasins, une e-boutique et plus de 500 collaborateurs aux valeurs humaines communes.

Lognes, Île-de-France, FRA

298 employees (6 in marketing)

www.burton.fr